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  Jewellers report brisk enquiries at BASELWORLD  

BASEL, April 27, 2013 - Jewellers reported strong footfall and brisk enquiries from international retail buyers in the first two days of BASELWORLD, one of the world's leading watches and jewellery trade events.

"The first day was great. We've already done good business. We've had a lot of appointments," said Marco Bicego, founder of Trissino, Italy-based luxury brand Marco Bicego.

"I am really confident that it will be an amazing show, and will give amazing opportunities for the brand -- and visibility."

This year Marco Bicego is launching worldwide, except for the United States, its multi-coloured Murano collections in 18-karat yellow gold, inspired by the colourful hand-blown glass designs from Venice.

"The colours are intense. We are really confident that these are great collections," Bicego said.

Bicego said his brand was investing heavily in the German and UK markets at the moment.

Julian Rotstein, who heads TI SENTO MILANO, also reported strong enquiries from the start at BASELWORLD.

"On Day One it's been busy. The stand has been full almost the whole day," he said.

Retail buyers showed strong interest in TI SENTO MILANO's colourful Portofino collection.

Both Marco Bicego and TI SENTO MILANO are located in the prestigious Hall 1.1.

Asked which geographical markets TI SENTO MILANO was prioritising, Rotstein said: "One focus is the Middle East. We had contact with a very large retailer. During this Basel show we could possibly shake hands on a very big deal for the pan-Middle East."


Aspire Designs, which has luxury brands such as MVee, and Sawel, which is now having a soft launch at BASELWORLD, reported strong footfall from the start.

"We are expanding both brands equally at this moment," CEO David Shah said, referring to MVee and Sawel.

MVee is the leading luxury brand of Aspire, featuring European styling with great craftsmanship.

Sawel, inspired by the soul, has received strong feedback from retailers, Shah said.


Brazilian brand BRUMANI, which recently launched in the UK, also reported strong enquiries at BASELWORLD.

"We are very happy with business up to now. We have had a number of meetings with customers from around the world and with new partners. We are very happy with the response that we are getting," said Eduardo Bruner, Marketing and Creative Director of BRUMANI.

BRUMANI is promoting its Baobab signature collection at BASELWORLD.

"This collection is a combination of colours and shapes such as cabochon," Bruner said.

"It is catching the attention of people because of the colour combinations and the movement of the design, and the mix of stones and shapes," he added.

"We have in this collection aquamarines, and pink tourmalines from Brazil."

 Rodney Rayner at BASELWORLD 2013

UK luxury jeweller Rodney Rayner, exhibiting at BASELWORLD for the 28th year, said he was showcasing his VIA ROMA collection.

"All the centre stones are specially cut in random shapes," Rayner said.

"The whole collection is in 18 karat rose gold. The collection is very diverse - from small boutique pieces to a beautiful collier (necklace)."


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