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Home > Jewellery Collections > Casio G-SHOCK launches UK cinema commercial campaign

 

  Casio G-SHOCK launches UK cinema commercial campaign
  












  
 
November 2013 – Casio G-SHOCK is launching a huge nationwide cinema campaign as part of its largest ever UK spend on advertising in the brand's history.

 

The commercial was filmed on a snow?topped volcano in Chile and features the G-SHOCK Aviator GA-1000FC–1AER watch being put to the ultimate endurance test by the RAF ski team.

The GA-1000FC is the hero from the G-SHOCK elite range of aviation watches and includes a built-in compass.

 

The cinema advertising, which opened in cinemas on November 8, has been placed across Pearl and Dean (20%), and DCM (80%), which guarantees that the commercial will be broadcast to 13.04 million admissions.






 

   
 

   



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