MUNICH, Germany, February 16, 2014 – Jewellery design trends can be re-interpretations of old ideas, said Maia Adams of London-based jewellery marketing intelligence and trends forecasting agency Adorn Insight.
She told a seminar at INHORGENTA MUNICH that floral themes, a common focus of jewellery design, had been re-invented in different ways for 2014. She described one focus as a more manicured garden look.
“The floral motif is as old as jewellery itself,” she said.
Separately, she referred to best-selling friendship bracelets of Monica Vinader that had taken a familiar object and refreshed it via design with great success.
Adams referred to new trends for 2014, including one she termed “Victorian futurism”, which blends familiar Victorian styles with futuristic influences.
She referred to a popular Spring-Summer palette of amethyst colours and rubies across the spectrum of jewellery designs.
She said rose and yellow gold were conspicuous in new designs, and that the demand for gold in jewellery had benefited from sharp price falls in the precious metal last year.
Gold designs will be edgier, reflecting new interpretations of chunky chains and hoop earrings, the Adorn Insight forecaster said.
Unusual materials will also feature increasingly in new jewellery designs, she said.