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 Graff Diamonds opens at Harrods’ Fine Jewellery Room  

LONDON, March 11, 2014 - Harrods has announced the opening of Graff Diamonds at its newly extended Fine Jewellery Room.

The new Graff boutique is the sixth and final boutique to join The Fine Jewellery Room, as well as Graff’s third London location.

Francois Graff, Chief Executive Officer at Graff Diamonds, said: “Graff Diamonds’ store portfolio incorporates over 45 locations in the most pre-eminent luxury shopping destinations around the world. I am delighted that this now includes Harrods.

“The house of Graff is built on a strong foundation of history and heritage. Our clients know that when they come to us they are receiving the best in the world in terms of the quality of diamonds, craftsmanship and client care.”

He continued: “Our new store will enable Harrods’ customers to experience our incredible one-of-a-kind jewels, beautiful collection pieces, and timepieces from Graff Luxury Watches.”

Helen David, Fashion Director, Womenswear, Accessories, Fine Jewellery and Childrenswear at Harrods, said: “We are absolutely thrilled to launch Graff at Harrods.

“The British jeweller completes our exceptional fine jewellery offering, and we look forward to working closely with the Graff team to bring the finest and most exquisite jewels to our discerning clients.”




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