BIRMINGHAM, England, June 2, 2015 - ‘British Made’ is very much in vogue and Domino’s newly launched Diamond Ring Mount (DRM) Collection offers retailers the choice of over 100 fashionable ring designs all with this highly desirable moniker.
To mark the launch of the full DRM range, a small preview of which received rave reviews at this year’s Basel show, Domino has just published a brand new 84 page, full-colour, catalogue featuring the entire selection.
To underline the fact that the collection is both designed and manufactured at Domino’s production facility in Birmingham, the catalogue takes as its theme the slogan ‘Created & Crafted in Britain’ and photographs of the jewellery are supported by a range of attractive lifestyle images many of which incorporate iconic items of British design and/or British architecture. For example, the front cover features a model with a mini car, another model wears tartan and a third is draped in a Union Jack.
The DRM Collection features 100 ring designs, 44 of which are entirely new for 2015, but there are many different options for each design in terms of the precious metal used and the size and quality of the gemstones. All rings are available in a choice of platinum and in white, yellow and pink 18ct gold. They can be supplied semi-finished for customers to set with their own stones or fully finished using a choice of GVS or HSi diamonds, or can be set by the company’s expert setters using the customer’s own stones. Diamond content ranges from delicate 10pt stones through to statement 7.00ct pieces. Tremendous choice
Retailers picking from the collection are offered tremendous choice. Here they will find everything from solitaire engagement rings through to more extravagant lifestyle designs. Particular trends for 2015 and beyond include textured and highly detailed shanks, multi-stone designs and more contemporary-looking pieces.
“We sincerely believe that a growing number of consumers are now positively looking to buy British and think that this attractive catalogue with the visual prompts of the Collection’s British origins will be a useful aide to them when clinching a sale,” says Domino’s sales and marketing director, Andrew Sollitt.
In addition to focusing on ‘Created & Crafted in Britain’ the catalogue also reinforces Domino’s other key marketing messages which were incorporated into the company’s stand at Basel. These have subsequently been featured in an email marketing campaign and will shortly be the subject of a corporate leaflet for customers.
The messages, reinforcing the company’s long history, its family ethos, its commitment to decent business and employment practices and its passion of design and technology, are: ‘Honest & Ethical’, ‘Design & Detail’, ‘Knowledge & Innovation’ and ‘Heritage & Quality’. Messages which Domino believes are further useful attributes for retailers wishing to stress the specialness and the provenance of the DRM designs they are selling.