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Home > Jewellery Brand Features > Weston Beamor - Helping Jewellers and Designers to offer their Customers more


 

 Weston Beamor - Helping Jewellers and Designers to offer their Customers more  












  
 
August 2015 - Bespoke design will take centre stage on Weston Beamor’s Stand (D60) at this year’s International Jewellery London (IJL). 

 
The company will use the event to showcase its comprehensive range of manufacturing services and will be at pains to explain how these can be used by retailers and designer-makers alike to provide the choice of individually designed items that today’s consumers increasingly demand. 

To help visitors to IJL to understand better the bespoke manufacturing process, members of the WB team – its director, Naomi Newton-Sherlock, Head of Business Development, Glen Day and Ed Hole, Head of CAD and 3D Printing, will be delivering a talk at IJL on Monday 7th September. 

This will take place in the Industry Insights Room from 10.00-11.00 and will concentrate on how computer-aided design and other new technologies have revolutionised jewellery design and production in recent years. 

Naomi Newton-Sherlock
“We will explain exactly how the CAD and 3D printing processes work and disclose the doors they have opened in terms of bespoke design, especially for items such as shaped wedding bands.  But most importantly we will be giving details of how these technologies can assist jewellery retailers  and designer-makers to broaden the range of services and products they can offer their customers and how they can use them to improve their bottom line,” says Glen Day.
 
Going for Gold

Working with and supporting up-and-coming designer-makers is important to Weston Beamor. 

In addition to its work with various jewellery schools and its sponsorship of a prize at the New Designers Exhibition, the company provides limited financial sponsorship for those designers it believes to have real talent and potential.
 
One such designer is Ieva Mikutaite, a recent graduate from Glasgow School of Art and the winner of the Goldsmiths’ Company Prize for Jewellery at this year’s New Designers Exhibition. 
 
Ed Hole
Mikutaite has long wished to make her jewellery in gold, rather than silver, but the cost of the raw material has prevented her from being able to fulfil her dream. 

Now thanks to the generosity of Weston Beamor, which is sponsoring the full cost of the metal required, she is able to make a brand new bracelet design in her ‘Articulation Collection’ for display on the company’s stand at IJL.

“This is something I have wanted to do for the longest time. Because of the structure and the kinetic nature of my designs, gold is a much more appropriate metal for me to use.  Not only is it more durable than silver but it will also make the many rivets I use move more smoothly,” Mikutaite said.

“These are highly original and extremely technically challenging designs and the WB team is looking forward to working with Ieva not only to help her bring her latest concept to reality but also to show it off to the international jewellery community,” says Glen Day.

The finished bracelet and other pieces in Ieva Mikutaite’s Articulation collection will be available for sale from The WB stand throughout the show.


(Sponsored Feature) 
 
 
 
 

   
 

   


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