LONDON, September 5 - The world’s fastest-growing jewellery brand Endless Jewelry will unveil is first ever Silver Charm Bracelet at IJL Stand E20 – designed and inspired by the queen of glamour, Jennifer Lopez.
Located on the Boulevard at IJL, Endless presents the silver bracelet, priced from £55, as part of the growing Jennifer Lopez Collection for Endless Jewelry.
Charms from both the existing and new Jennifer Lopez Collection for Endless fit on the bracelet, which secures with an innovative lobster clasp in the style of Endless’s infinity logo. This elegant bracelet is inspired by the allure of New York City, with stunning imagery to support the collection featuring Jennifer Lopez photographed against the New York cityscape.
The launch of the silver bracelet also brings a number of the new charms to the collection, each with a soft silicon lining that grips in place when added to the bracelet, allowing the charms to be evenly spaced around the bracelet.
With RRPs from £25, the range of 56 silver and gold plated charms in the Jennifer Lopez Collection includes blackened hearts and gold plated spikes, leopard print cut outs and charms glittering with zirconia jewels – each perfect for Christmas gifting.
The Silver Bracelet by Jennifer Lopez and matching charms, available at wholesale for UK retailers, mark the first premium collection from Endless as it diversifies from its mainline leather bracelets.
Also launching at IJL is the first range of Endless Jewelry leather necklaces, debuting in a selection of bestselling colours, and its new collection of Three String bracelets, which includes new glitter finish leather bracelets in the Jennifer Lopez collection.
In the main Endless Jewelry range are three brand new bracelet colours for AW15 – Purple Sage, Sapphire Blue and Bayou Green – with a host of matching coloured charms launching at the show, each bringing added sparkle to the new season!
Endless Jewelry founder Jesper Nielsen will fly in to attend IJL, hosting a seminar on Tuesday September 8th entitled ‘Building the World’s Next Superbrand’. From 1pm in the Inspiration Theatre, Nielsen will tell listeners about Endless’s rise over the past two years, becoming the world’s fastest growing jewellery brand with more than 3,500 retail partners in 25 markets.
Endless is also continuing to support its retail partners by increasing UK and Ireland brand awareness through consumer and fashion PR outreach, blogger partnerships and its VIP store events.
Endless Jewelry can be found at stand E20 on the Boulevard at IJL, Olympia, from September 6-8, 2015.