November 2015 - Endless Jewelry is launching its colourful jewellery collections in six new countries and will make inroads into its fifth continent, opening with partners in South Africa.
In the two years since Endless Jewelry launched, the brand has entered into agreements with more than 3,500 retail partners in 25 markets in Europe, North America, Australia and Asia.
By the end of 2015, the business – recently cited as worth upwards of €62 million – will offer its colourful charms and leather and silver collections to shoppers in more than 30 markets globally.
Endless Jewelry CEO Paul Moonga said: “A solid capital foundation enables us to invest heavily in our supply chain, our products and collections as well as in our marketing with Jennifer Lopez as our brand ambassador and co-designer.
“At the same time, we are experiencing great interest from new markets, and due to upgraded production facilities, we are now in a position where we can service existing markets – and welcome a range of partners in new key markets.”
The brand will officially launch Endless Jewelry in France, Russia, South Korea, Singapore, Malaysia and South Africa in October and November, adding more than 250 new retail partners and monobrand stores to the total number of Endless outlets ahead of Christmas 2015.
“This is a significant step for Endless, but I need to re-emphasise that this does not take away our focus on optimising our supply chain and logistics with the drive to secure a stronger position in our present markets,” Moonga added.
“The group of Endless owners consists of a number of private investors with the ambition and funds to secure the necessary investments in all areas of our business, and we look forward to a great holiday season – and to even further progress in 2016 and onwards.”
Endless Jewelry promotes the positive message of being your own jewellery designer, having fun with its collections and sharing your look through a range of colorful bracelets and necklaces in quality leather, and a choice of more than 600 classic and contemporary charm designs in sterling silver and yellow and rose gold vermeil.
The colourful combination of fine jewelry and affordable luxury has made Endless Jewelry a unique fashion statement across continents and, with the addition of the Jennifer Lopez Collection and the new Jennifer Lopez Silver Bracelet, Endless Jewelry is regarded as the burgeoning leader within the segment of fashion-fine jewellery.