BIRMINGHAM, England, November 2015 - Diamond bracelets are proving to be the number one top selling line for Domino this Christmas, the company’s most recent sales analysis shows.
“The bracelets in our Rosabella collection are outselling both earrings and pendants and are clearly flavour of the month with our retailers,” said Domino’s sales and marketing director Andrew Sollitt.
The whole of the company’s Rosabella range has been selling well since International Jewellery London in September, but a few bracelets in particular are currently topping its Best Sellers’ list.
The products in question are a diamond bar bracelet, in 18ct white gold and diamonds, with a total carat weight of 1.50ct (Product Code HSB1018) and single row bracelets in 18ct white gold and diamonds, with a total carat weight of 1.65ct and 1.20ct (Product Code HSB009 and HB008). All three can be teamed with mix and match earrings and necklaces also from the Rosabella Collection.
“These bracelets are clearly within the price range for a special Christmas, anniversary or birthday gift. However, we also have feedback from retailers suggesting that successful women are buying them for themselves simply because they like them,” Sollitt said.
The selection of bracelets within Domino’s Rosabella Collection feature either HSi or GVS diamonds and trade prices start at approximately £1,000 for a design fully set with HSi diamonds.