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 Brisk footfall as Jewellery & Watch Birmingham opens  

BIRMINGHAM, England, February 7, 2016 – Footfall was brisk on the opening day of Jewellery & Watch Birmingham as buyers sought out new brands, collections and inspiration.

The show offered previews of new collections from over 400 brands, many of which have chosen to launch their Spring Summer 16 and Autumn Winter 16/17 collections exclusively here.

Sarah Jordan

One highlight was the first lab-grown diamond jewellery collection launched in Europe, “The Promise of Created Elegance,” designed by Sarah Jordan.

Targeting all independent women, “The Promise Of Created Elegance” is the brainchild of Judith Lockwood and Gary Wroe, the directors behind Arctic Circle Diamonds, who have partnered with Sarah Jordan to design the collection, and Antwerp-based company Madestones® to provide colourful lab-grown diamonds.

The collection comprises scintillating lab-grown diamonds in hues of pink, yellow, cognac and blue set in 18ct Fairtrade yellow, rose and white gold jewellery designs, including stack rings and bangles, drop earrings and pendants.




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