BIRMINGHAM, England, February 2017 - Following the launch of its wedding ring collection in February Domino Jewellery has reported strong and positive feedback from retailers.
“I am pleased to say that our new wedding ring range has been very well received across the board, although, as we expected, retailers seem to particularly like our new decorative diamonds bands and our much expanded range of ‘Finishing Touches,’” says Domino’s sales and marketing director, Andrew Sollitt.
‘Finishing Touches’ now offers consumers a choice of 39 bespoke patterns and textures which can be applied to a variety of profiles and band widths for both men and women. These include everything from satin finishes, to a feather look, and sparkle cut designs to provide the illusion of diamonds.
The new collection which is ‘Created & Crafted’ entirely in the company’s award-winning ‘Wedding Ring Cell’ in Birmingham also offers unbeatable delivery times. Stock items can be delivered within 24-48 hours and special orders within 10 days.
It is backed by an attractive, consumer-facing brochure on the theme of a photo album reflecting memories of a couple’s big day. The many lifestyle shots within this are already being snapped up by Domino stockists to use for their own promotional purposes.
Domino has also recently announced the launch of ‘Platinum Gold’, a brand new alloy, which is exclusive to the company in the UK.
Platinum Gold mixes platinum with gold, rather than with other platinum group metals, to create a brilliantly white alloy which is strong, malleable and 97.3% pure.
The company is now producing all of its platinum wedding bands in this metal which it believes provides retailers with a real point of difference within the bridal market.
“The reaction of retailers, not simply to our new designs and to Platinum Gold, but also to our complete bridal jewellery package and the services which support it, makes us optimistic for further growth in 2017,” says Sollitt.