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Home > Jewellery Trade Fair Reviews > inhorgenta europe 2010


inhorgenta europe 2010 opens as market outlook improves
By Tom Wildhern
 
MUNICH, February 20, 2010 - Germany´s inhorgenta europe 2010 trade fair has opened amid improving prospects for both the domestic and export jewellery and watch sectors.
 
  inhorgenta Europe 2010
  inhorgenta europe 2010
Philipp Reisert, a spokesman for the German jewellery and watches sector, said retailers had reported a reduction of stock levels, auguring well for orders at  inhorgenta europe 2010, which takes place from February 19-22.
 
"In the past year, stocks had been depleted. Retailers know they will have to re-order," Reisert told a news conference at the start of the fair.
 
He said he expected Germany's domestic and export jewellery and watches turnover to rise in 2010 after a tough 2009, hit by the global economic downturn and credit crunch.
 
"We hope we will have double digit growth in the national market, and also in terms of demand from foreign countries," Reisert said. "There are signs that in Asia and the Middle East, demand is picking up again."
 
According to an opinion poll taken by inhorgenta europe 2010 before the fair, the current German market environment for jewellery and watches was steady.
 
"Sales development over the last 12 months is encouraging," said Klaus Dittrich, Chairman and CEO of Messe Munchen GmbH, which organises inhorgenta europe 2010.
 
In the last 12 months, sales have remained stable for 42 percent of German watch and jewellery retailers polled, and 34 percent even reported an increase.
 
inhorgenta Europe 2010 
inhorgenta europe 2010 
Dittrich said pre-registration for inhorgenta europe 2010 had been about 10 percent higher than in 2009.
 
"We are very confident that we will be able to match the number of visitors that we had in 2009," he said.
 
Armin Wittmann, inhorgenta europe Exhibition Director, said, "Despite the overall difficult economic conditions, the national watch and jewellery retailers remain quite optimistic. This proves clearly that the German market is currently stable."
 
inhorgenta europe welcomed back brands such as Swarovski and Festina, which had been absent for a few years.
 
"We want to present  the versatility of our jewellery collection to a broad audience of industry professionals at inhorgenta europe 2010," said Holger Beckers, who is responsible for PR and communications at Swarovski Germany.
 
Stephane Gordon, Business Manager for Festina Germany, said, "We consider inhorgenta europe as a starting shot for our extensive marketing activities, almost like a 'spring therapy' for our brands."
 
A number of other companies have either returned to inhorgenta europe in 2010, or exhibited at the show for the first time, including watch brands Dugena and Davidoff, under new management by Nova Tempora, and Esprit, now part of Swiss Marlox AG.
 
Other exhibitors decided to considerably increase the size of their exhibition booth, such as watches company Junghans and jewellery manufacturer Pandora, represented at the 2010 show with an exhibition stand twice the size of the previous year.
 
STYLE TRENDS
 
In a seminar on jewellery style trends to the summer of 2010, fashion journalist Irmie Schüch-Schamburek said the 1990s was staging a comeback.
 
"Now the 1990s are coming on strongly -- clean lines and three-dimensional images," she said. "Architectural looks."
 
  inhorgenta Europe 2010
  inhorgenta europe 2010
Schüch-Schamburek said jewellery trends were adjusting to fashion.
 
The popularity of turquoise and pale blue shades in fashion was now being felt increasingly in jewellery designs.
 
Rose gold is featuring more and more in contemporary jewellery.
 
"Rose gold is becoming more important, and is almost taking over the prevalence of yellow gold," Schüch-Schamburek said.
 
At another seminar, jewellery experts discussed whether the strength of a brand or a jewel's design was more important in a purchase.
 
"The design language has to be consistent and harmonious, and has to be a meaningful addition to the product and the brand," said Axel Fritsch of Bastian.
 
"I am always looking for designers from the 'Champions League'."
 
He added, "The retailer has to be wide awake, to have the right mix of jewellers.








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