LONDON, June 2010 –PureJewels’ Platinum Heritage Collection was unveiled as a flagship collection for London Jewellery Week on Friday 11 June at ‘Treasure’.

The bespoke six-piece collection was launched with a private showing attended by industry leaders including Shaun Leane and Johnny Rocket.

The Platinum Heritage Collection was commissioned and brought to life by six jewellery designers and reflected the heritage of the PureJewels brand.

Each beautifully crafted piece in platinum and diamonds reflected the cultural journey that the family run business had taken from India to England via Kenya.