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Home > Jewellery Style Trends  > Jaana Jatyri


“Alice” fantasy inspires jewel design trends
 
 
 Jaana Jatyri, founder and CEO, Trendstop.com
LONDON, September 5, 2010 – Tim Burton’s fantasy movie “Alice in Wonderland” has emerged as a major inspiration for jewellery design trends for Spring/Summer 2011, Jaana Jatyri, founder and CEO of Trendstop.com, said at the International Jewellery London (IJL) trade show.

“’Through the Looking Glass’ is a theme at a time when people want to escape into fantasy, from doom and gloom,” Jatyri told a trends seminar on the opening day of IJL, which runs until September 8.

The coquettish, delicate jewellery designs inspired by “Alice” are also an expression of childhood nostalgia, Jatyri said.

“Examples are girlish, ladylike pearls and cocktail rings inspired by childhood playtime,” she told the packed event.

Jatyri outlined another theme which she called “Millennial Metamorphosis”, reflecting the futuristic, often chunkier and sometimes multi-functional, designs at the start of the new millennium, inspired in part by the prospect of space tourism.

“There is a futuristic sci-fi feel – new materials and forms, a peeling of materials and layers, and knotted shapes.”

Examples include futuristic silver cuffs and arm bands, a space age Egyptian collar, and aqua in motion.

“If you are doing the futuristic look, some of the pieces might be chunkier,” Jatyri said.

“But if you are doing the ‘Alice’ look, pieces might be more delicate.”







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