William & Son showcases 10th anniversary watch
LONDON, November 14, 2010 - Luxury goods emporium William & Son has unveiled an automatic 18 kt rose gold watch with a cabochon ruby winding crown, a scratch-resistant sapphire crystal round face and 40-hour power reserve to mark its 10th anniversary, limited to 10 numbered pieces.

"We wanted a classic piece in modern dimensions that looked good, and we're very happy with the result," William & Son's watches specalist Paul Westwater told Jewellery Outlook.

William & Son stocks cufflinks with rubies that blend nicely with the watch to create a "dressed up look", Westwater said.

"This is a watch to wear when all dressed up -- a very classic look for maybe a black tie dinner, a special birthday meal, or a premiere. A watch like this is for a nice occasion."

The watch has an adjustable black crocodile strap with an 18 kt rose gold buckle.

A buyer of the William & Son anniversary watch could be a collector who already owns a few watches and wishes to have a timepiece for a special occasion, Westwater said.

Each watch retails for 11,000 pounds.

William & Son, based in the exclusive Mayfair district of central London, celebrated its 10th anniversary earlier this year.

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