Domino MD outlines vision for Baselworld
 Andrew Morton

BIRMINGHAM, England, February 7, 2011 - Domino, a UK producer of precious jewellery and jewellery components, is confident that its decision to have a stand at Baselworld this year will cement relationships with existing UK clients and attract orders from retailers from around the world.

The company has taken a stand in the Hall of Impressions at Baselworld, which will take place from March 24-31, in order to entice international buyers with its expanded product range and to boost further its export markets.

“We will meet and greet and see a lot of our UK customer base there (at Basel), so it gives us another opportunity to meet customers who don’t necessarily come to The Jewellery Show or IJL,” managing director Andrew Morton told Jewellery Outlook in an interview at the Domino stand at The Jewellery Show.

Morton said that he expected Domino to exhibit at The Jewellery Show, IJL and Baselworld in 2011 and 2012.

“Subject to how the market goes, then we may find that there are reasons to be in other parts of the world (trade fairs).”

Domino already has customers in Europe and elsewhere, including Japan, Sri Lanka and the United States, but is hoping that its expanded offering of products will reach out to new retailers, both independents and chains, around the world.

“For us, there isn’t a part of the world – if the retailer is the right retailer – that we wouldn’t necessarily talk to,” Morton said.

Domino has strengthened its in-house design and new product development capabilities and dramatically expanded its core ranges beyond simply rings.

The company plans to launch four new jewellery collections in 2011 and is already planning three ranges for 2012.

Domino currently employs graduate designers, trained by the Birmingham School of Jewellery.

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