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The Jewellery Show has ambitious growth plans  
BIRMINGHAM , England , February 8, 2012 – The Jewellery Show, which has added new exhibitors this year, has ambitious international growth plans, Event Director Julie Driscoll said.
New exhibitors were present at The Jewellery Show this year, notably including Swarovski, who were talking about franchise stores with retailers, and Phantasya. Breuning was back at the show after an absence of some years.
The Jewellery Show
Breuning has done good business at the show and is optimistic about the years ahead, Driscoll said.
She said The Jewellery Show planned to grow with an international focus in the coming years.
“We’re going to grow the show,” Driscoll told Jewellery Outlook in an interview on the sidelines of The Jewellery Show, which runs from February 5-9.
The Jewellery Show
“We’re going to spend money on a hosted international buyer programme, and also pinpoint jewellery brands and collections and suppliers, particularly internationally.
“We’re listening to the buyers and the exhibitors, and we’re going to build what they need.”
The Jewellery Show was a vital platform to help retailers plan their stock for Christmas 2012, Driscoll said.
The Jewellery Show
The event buzzed with activity on its penultimate day, featuring a seminar about gemstones by the GIA’s Edward Johnson, and catwalk shows sponsored by Pandora.

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