ANTWERP, April 6, 2012 - The Antwerp World Diamond Centre (AWDC) will launch its first Antwerp Diamond Academy, a series of workshops and seminars, on May 6th, with businessman Sir Richard Branson as guest of honour.

These study sessions will be organized by AWDC for diamond industry members on a regular basis.
 
The topics are determined by the specific needs of the industry (such as international trade, compliance, finance, and sales.)

The concept and first edition, which will be about “innovation”, will be launched in Antwerp on Sunday, May 6th.

“These Academies are targeted directly at the Antwerp diamond companies,” the AWDC said in a statement.

“Our goal is to provide them with hands-on knowledge and tools to enhance their position in an increasingly competitive business.”

This initiative stems directly from the vision and ideas launched in the Antwerp Diamond Masterplan | Project 2020.

“To give the whole event that extra sparkle, the Antwerp diamond community invited Sir Richard Branson,” the AWDC said.

“During an interactive panel discussion, Branson will share his very own recipe for success with the audience.”

Branson’s speaking fee will be donated to Virgin Unite, the independent charitable arm of the Virgin Group.