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William Asprey presides over emporium of luxuries
LONDON - William Asprey, Chairman of William & Son, is the 7th generation of the Asprey family to specialise in the sale of luxury goods. For over two hundred years the Asprey name has been renowned for craftsmanship and elegant gift giving of a superior quality the world over.
William Asprey

William Asprey’s immersion in the family firm started at an early age, as a porter and salesman in the school holidays. After leaving school, and following four years with the Royal Green Jackets, an avid horologist, William worked at both Watches of Switzerland and Mappin & Webb before returning to the family firm.

In 1999 William Asprey left Asprey & Garrard to set up his own company, William & Son. As Chairman, he seeks to maintain his family’s reputation in the historic surroundings of No.10 Mount Street, a home for an emporium of luxuries.

William & Son is an Aladin’s cave of predominantly British-made luxury merchandise with an eclectic mix of items from exclusive watch brands, handcrafted jewellery, infinitely useful small leather goods and luggage to luxurious leather clad board games and sterling silver ornaments.

“We don’t want to follow the crowd,” says William Asprey.

As proprietor, he tries to source personally each item within the store. The Asprey family has longstanding relationships with many of their suppliers and as a result offers a world renowned bespoke service.

Working with master craftsmen, William & Son can produce an outstanding selection of custom-designed objets d’art, leather goods, intricate ornaments and trinkets.

Each bespoke order is designed by an in-house team of craftsmen, from the drawing board to the finished product. “The bespoke side of the business is very important to us,” William Asprey says.

William & Son is working hard to develop its jewellery business.

“We want to become better known as jewellers, so we will build our own identity as a brand,” William Asprey says. “We are pitching ourselves at a level where we offer good value for money.”

Having established a successful gun business at No. 10, William Asprey decided to extend the gun business and in 2005, opened up a dedicated gun shop two doors down at No. 14.

A keen shot, William Asprey is carrying on the family tradition of building and selling the finest sporting guns possible as well as clothing and accessories. In his personal time William tries to spend as much of the season as possible shooting and is in essence an “Urban Ruralist”.

William Asprey is married, with three children and lives in London.

His most prized possession remains his family and the time he is able to spend with them.