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March 26, 2020 - Paola De Luca, a well-known Creative Director and Strategist who has presented jewellery analysis at trade events around the world, will give a free webinar on Jewellery Outlook on Monday, March 30, 2020, entitled “CRACKS: Reshaping the Global Jewellery Industry”, looking at how the jewellery business has changed through the crisis and the best ways forward, including product trends and online strategies. Paola here gives a few insights to Jewellery Outlook Editor David Brough.Please pre-register via this link: Outlook with Paola Webinar https://jewelleryoutlook.com/?wswebinars=outlook-with-paola-de-luca&page=registerin order to join the webinar, “CRACKS: Reshaping the Global Jewellery Industry”, at 11 am UK time on Monday, March 30, 2020. Paola, what will be the key focus of your webinar?I will discuss how the current crisis will reshape the future of the jewellery business. This is a public service broadcast for the global jewellery industry on Jewellery Outlook.I will discuss how the closure of brick-and-mortar jewellery shops – from the UK to Italy and India -- will lead to big shifts in digital marketing, and I will give a glimpse of key trends and product and consumer directions.Who should join the webinar?I want the webinar to be highly interactive and I will welcome questions. Anyone who works in the global jewellery -- or luxury -- trade will be welcome to join, whether they work in a small independent retail shop or for a great international house like Cartier or Van Cleef & Arpels.How will the global jewellery landscape change due to coronavirus?My talk is called “CRACKS” because it is inspired by the fault lines that disrupt the Luxury industry as it evolves in new directions across global society.There will be a fundamental reshaping of the industry. Those with the most focused and comprehensive digital and social media marketing strategies will survive and flourish. Old brick-and-mortar style business models will need to rapidly gear up their digital strategies to reach out to people who are locked down at home.While there will be less immediate demand for jewellery at the height of this crisis, as people will be focusing on their families’ health, I predict that as the crisis ends, there will be a burst of pent-up demand for jewellery.People will appreciate the reassurance and emotional well-being that jewellery gives.I wish to instil a strong sentiment of hope as things will get better – the industry will restructure, and will need to step up storytelling and powerful emotional messages to consumers. Paola De Luca is head of The Futurist, a luxury market intelligence agency. She is the Founder of the Trend Vision Jewellery & Forecasting independent observatory of IEG, Italy.Paola has over 20 years’ experience as a leading luxury and jewellery industry creative director and strategist. She is well-known for her public speaking at trade events and for spearheading editorial projects, such as her latest book published by Rizzoli: “Farah Khan: A Bejewelled Life.”https://thefuturist-pdlg.com/
April 2, 2020 - The Company of Master Jewellers (CMJ), the largest jewellery and watch buying group in the UK and Ireland, is set to launch a series of webinars to support its retailer members during the coronavirus-driven lockdown.The webinar programme will focus on a range of topics, including social media best practice, SEO, email marketing, retailing and selling techniques.The programme will launch with a virtual Growth & Learning Network meeting at 10 am on Wednesday 8th April, where CMJ members will be invited to come together to reconnect and have an informal chat – replacing the networking sessions that usually take place during the group’s regular regional meetings.The educational webinars are then set to take place on a weekly basis and will be open for all CMJ retailers to attend.As well as being able to log in to the live session and interact with the presenter and other attendees, the videos will also be available to download and watch at any time via the CMJ website. Michel Aldridge, Chairman of the CMJ, said: “In light of having to postpone many of our Growth & Learning events in the next few months, we wanted to ensure members still had the opportunity to connect and communicate with each other.“We hope that the launch of this webinar programme reassures the CMJ family that they are not alone and that we can still offer valuable support and advice at this time.“At the CMJ we are proud of the community spirit that exists among our members and we hope that this can continue – albeit in a virtual way for now.”Frances Hopes, Head of Marketing at CMJ, added: “We want to support our members in any way we can at this challenging time, but we realise that any support we can give is very limited when stores are not trading.“We have been in touch with all our members to ask for feedback on the topics they would like us to focus on, so the programme will be built around their specific needs.“This initiative is not just about now – we hope that the webinars will provide CMJ retailers with longer-term inspiration and best practice tips so they are at the top of their game when their stores are back up and running.”
By David BroughJewellery strategist Paola De Luca, in a Jewellery Outlook webinar streamed to hundreds of viewers, predicted a burst of “revenge shopping” after the lockdown.In an interactive session (Link to Paola's Webinar Replay) on March 30, Paola, who is well-known for her seminars at trade events around the world, said people would turn to jewellery purchases for emotional solace.“I believe in ‘revenge spending,’” Paola, who heads creative intelligence agency The Futurist, said in response to a questioner. She was referring to expectations for a surge of pent-up demand from customers who have saved cash during the coronavirus-driven lockdown due to cancelled transactions or cashing in financial assets.“The first piece of jewellery that I will purchase after this lockdown will be a talisman – something emotional. I will celebrate when this period is over!” Paola said.The global industry will need to sharpen its digital offering and messages to consumers, combining digital and physical (Paola calls it “phygital”) platforms.“In terms of engaging with our community, technology will be the winner,” Paola said in a half-hour address. “Emotional technology will be key (to drive sales).”Customers will increasingly shop for jewellery created in a sustainable supply chain, and will celebrate heritage in innovative ways, she added.More than 400 people from the jewellery trade registered to join the webinar.Link to Paola's Webinar ReplayThe Futurist Link
India-based blogger Preeta Agarwal, speaking in a Jewellery Outlook webinar to hundreds of viewers, urged designers to take inspiration from jewellery brands -- but not to copy them, and to use the lockdown as an opportunity to express their own creativity.“While we study other brands, make sure that this is a reference --- not plagiarism,” Preeta said in her webinar entitled “LOCKED IN BUT NOT KNOCKED DOWN”.“Do not copy!“Do things that are out of the box.”She urged designers to fashion their jewellery creations to meet evolving design trends and local market requirements.Preeta outlined a series of ideas for designers to consider as they unleash their creative inspiration during the lockdown.Here is a link to the recorded Jewellery Outlook webinar: Click for WebinarShe said the containment period will one day be looked back upon as an important era of creative activity.“Every day I have received images from people showing how they have used their time at home,” she said.“I don’t think we will ever again get such a time in our lives.”Preeta appealed to jewellery designers to create occasional “statement pieces” to attract press interest, fend off competition and highlight their skills.She also urged people to take a fresh approach to their social media.“Create content for your social media from old and new jewellery together,” she said.Preeta predicted that after the lockdown, there will be a burst of purchases of less expensive items to give the purchaser a “feel good” boost, while demand for heavy, or costlier, jewellery would pick up more slowly as many people had lost money during the containment period.“There will be a lot of impulse purchases (after the lockdown),” she said.Preeta urged designers to do more research into new materials and manufacturing techniques, and to experiment with gemstones and colour combinations.She also advised her audience to strengthen their customer relationship management, using cutting-edge software.Click for Outlook by Preeta Agarwal Webinar ReplayClick for Preeta Agarwal's Workroom
BANGKOK, March 31, 2020 – The AIGS School is organizing free webinars to entertain and educate gemstone aficionados during the coronavirus-fueled lockdown around much of the world.The first webinar will be an overview of the history of emeralds, and the challenges of determining origins, presented by Lisbon-based gemologist Rui Galopim de Carvalho and will take place on behalf of the AIGS (Asian Institute of Gemological Sciences) starting at 7 pm Bangkok time on Thursday April 2. All those wishing to watch the webinars, entitled “AIGS Gem Tips”, are invited to pre-register via the following link: https://zoom.us/webinar/register/WN_hej-rm0KTAGNKhEV5SR-uw“At AIGS, one of the leading gemological educational institutes in the world, we feel a responsibility to stay connected with our community through these uncertain times,” said Mr. Kennedy Ho, AIGS Chairman.“We are now offering our collective expertise in this webinar programme through a network of recognized gemologists and influencers associated with us, to help fight the boredom at home due to COVID-19.”A series of weekly AIGS-sponsored one-hour webinars will take place during April and beyond while the lockdown continues.Rui Galopim is a well-known gemologist who has spoken at trade events around the world, such as Vicenzaoro and a number of gemological conferences.He has already given popular “home gemology” webinars during the lockdown, covering topics such as the history of Brazilian diamonds, precious corals and amethyst.Address: AIGS School, Thailand Jewelry Trade Center (48th Floor), 919/539 Silom Road, Bangrak, Bangkok 10500, Thailand + 66 (0) 2267 4315Please direct enquiries to firstname.lastname@example.org
With shops closed for the time being, jewellery retailers have the perfect opportunity to get free training or demonstrations of Clarity & Success’s Evolution software via a series of webinars, from article management through repairs management to statistics and reporting.The webinars are free to attend, and participants will be able to download a video of the webinar afterwards.The full schedule (all at 2pm BST) is: April 15th Tour of the new Evolution version April 17th Customer management April 20th Article management April 22nd Repair management April 24th Employee management April 27th Point of Sale April 29th Statistics & ReportingRegistration is by email to email@example.com, confirming the date and webinar subject together with a contact email address.While registrations are unlimited, it is advisable to book early.
A key theme of Vicenzaoro September (VOS) 2020, to be held from 5th to 9th September at Vicenza Expo Centre, will be the human touch: creativity and craftsmanship, the human side.The show will also focus on ethical and sustainable industry, training for human resources and talents, “Italian know-how”, “Italian style” amidst a comprehensive networking between the most authoritative players in the gold and jewellery world.Ivana Ciabatti, President of Confindustria Federorafi, says: “If the indications are confirmed, VOS 2020 will take place in a period where Italy and other countries – China first and foremost – will have already re-started (after the coronavirus outbreak) and, therefore, an international event like Vicenzaoro, will certify the renewed desire and ability of Italy and Made in Italy jewellery to continue to amaze and inspire the dreams of consumers all over the world.”Arduino Zappaterra, the national spokesman for Orafi CAN, said: “We need to re-start as soon as possible. We must do the right things and we must do them together. I am convinced that we have the power, capacity and will to do it.”Luca Parrini, President of Orafi Confartigianato, continues in much the same way: “I am sure that companies are already doing their utmost to be ready, as soon as the market sets off again, to meet customers, and, as is typical of Italians, shake them by the hand. We miss this part of humanity that we sell together with our products. We create customer loyalty with our products but also with human relations.”For Vincenzo Aucella, President of Assocoral: “The hope is that Vicenzaoro will set the tone of a new cycle. Looking towards September, I hope that this moment of stand-by will serve to analyse and plan a revival with new projects and new ideas. And that our Show will be the first launching pad towards recovery.”Due to the success it met with last January, the September edition of Vicenzaoro will see the return of VO Vintage.Open to a public of enthusiasts, the event also offers the chance to buy on-site and features top-of-the-range watches and an ever-increasing interconnection between the two sides of the same passion: vintage and contemporary.A growing and exclusive world event for meeting the greatest dealers specialized in vintage watches and the most important collectors in the Vicenza “lounge”.The institutions and “premium” independent brands, the most authoritative organizations in the sector, such as the FHH Academy (Fondation Haute Horlogerie), AHCI (Académie Horlogère des Créateurs Indépendants), as well as the most popular and trustworthy media, such as L’Orologio and Revolution, will all be in attendance.Space will also be given to meetings with the community of Bruno Bergamaschi’s Orologi e Passioni forum and four new high-range brands hosted in the new VO Vintage Privé area."It is stimulating,” explains VO Vintage advisor, Michele Mengoli, “to be the only event in the world at this level able to unite the very best of vintage and contemporary watches as well as the most authoritative organs and most prestigious independent brands, making VO Vintage a privileged meeting point for the community of high-range watch lovers at the most inclusive aggregation of all its various souls.”Vicenzaoro September offers an articulate exhibition layout subdivided into 6 districts: ICON for Luxury Brands, which also hosts The Design Room featuring 12 high-jewellery designers from all over the world; LOOK with its “fashion” offer for malls, department stores and contemporary and cosmopolitan concept stores, which also includes three special projects, namely The Watch Room (12 contemporary watch brands), The Glamroom (jewellery artisans), The Fashion Room (fashion jewellery made of non-precious materials); CREATION with companies specializing in producing the finest quality gold and jewellery items specifically for traditional stores, chain stores and wholesalers; EXPRESSION for luxury packaging for the jewellery sector aimed principally at retailers and producers; ESSENCE dedicated to an infinite variety, in terms of type and origin, of gems and diamonds. Lastly, EVOLUTION, the technological heart of the Show represented at last September’s edition by T.EVOLUTION with companies that specialize in designing, producing and selling small machinery and tools for the jewellery sector in collaboration with AFEMO, with President Gianluigi Barettoni and partner in the T.EVOLUTION project.Events at VOS 2020 will include VISIO.NEXT: SUMMIT, TRENDVISION TALK which will focus on trends with the presentation of Trendbook 2022+, an Open Innovation Event entirely dedicated to technology, innovation and new enterprises in collaboration with StartupBootcamp; on the same topic, START UP & CARATS will be back connecting the players along the jewellery supply chain with the most dynamic Start-ups and SMEs; DIGITAL TALKS and GEM TALKS on digital innovation for jewellery and watch retailers and the world of stones.“Jewellers,” explains Steven Tranquilli, Manager of Federpreziosi Confcommercio “see VOS as a starting point for a fundamental exchange with traders where they can begin to speak of jewellery again and return to normality. An extremely long marathon is awaiting us, training is essential for achieving further goals and I am convinced that, all together, we will get there ”A highlight of VOS 2020 events will be the appointment with CIBJO, The World Jewellery Confederation, which has partnered Vicenzaoro for more than 10 years and worked alongside IEG to promote sustainability and ethics in the jewellery industry. And it is the CIBJO President himself, Gaetano Cavalieri, who concludes with auspicious wishes for VOS 2020: “I will be delighted to welcome a positive moment in the reprisal of production and I hope to see you all again at Vicenza.”