ADTF announces seminars on diamond marketing and promotion
Antwerp, Belgium, January 7, 2014 – With the opening of the fifth edition of the Antwerp Diamond Trade Fair (ADTF) just three weeks away, the organizing committee of the fair has announced two special breakfast seminar programs, both geared toward diamond marketing and promotion.
On January 27, Chicago’s own diamond marketing pundit Aleah Arundale-Siegel, will speak on marketing diamonds and diamond jewellery to retailers.
“What marketing really is, is showing your personality,” Aleah says. “Your personality is what attracts your customers. Make buying jewellery more fun, and you will sell more of it. In my talk, I will share ideas on how to sell more [diamond] jewellery. Much of this talk is geared toward retailers, but I think everyone can find it helpful. As a diamond trader and wholesaler, the more you understand about your customer, the better off you will be. I am confident that you will walk away with some new ideas that with help you – the retail jeweller and the diamantaire – improve your business.”
At the second breakfast seminar, on January 28, Ernest Blom, president of the World Federation of Diamond Bourses (WFDB), will be speaking about the exciting initiative undertaken by the World Diamond Mark Foundation (WDMF) to create and implement a global, generic diamond marketing and promotion campaign. Blom is also the WDFM vice chairman.
“Retailers are in dire need of help in their promotional and marketing campaigns to consumers. Mr. Blom will give an overview of the World Diamond Mark business model that has already garnered significant enthusiasm among the early adopters in the downstream diamond jewellery market,” said Ya’akov Almor, the WDM’s communications liaison.
“These two seminars are relevant to both visiting buyers and exhibiting diamond companies,” said Marcel Pruwer, president of the Antwerp Diamond Bourse (Beurs voor Diamanthandel). “The character and content of these seminars fit perfectly with the underlying principle of the ADTF, using Antwerp’s position as a multi-faceted diamond centre to provide worldwide diamond stakeholders with solid added value. We are confident that both sides – buyers and sellers – will benefit from this fair in the short and long term,” said the ADB president.