Andre Michael sees record sales in coloured gemstone-set jewellery


Hatton Garden-based manufacturer Andre Michael is seeing all-time high sales of its extended coloured gemstone-set jewellery ranges to UK retailers, reflecting the current trend for brightly coloured jewellery, its production standards and competitive prices.

Jewellery including rings, earrings and pendants set predominantly with natural rubies, emeralds and sapphires, are selling strongly to retailers who are keen to restock, the company said.

AM Gemstone Jewellery

Andre Michael is also seeing buoyant demand for jewellery set with gemstones such as tanzanites, citrines, tourmalines, topaz and aquamarines.

“Retailers are responding to the quality of our production: we are delivering well-made, durable pieces at very competitive prices,” the company said. “We have invested very heavily in new coloured stones ranges and are now seeing record sales in this segment.”

AM Gemstone Jewellery

The increase in tastes for coloured gem-set jewellery is expressed across all price points.

Andre Michael has introduced more designs and styles across its coloured gemstone-set jewellery ranges in recent months.

AM Gemstone Jewellery