Andre Michael sees record sales of tennis bracelets, strong outlook for festive season


Hatton Garden-based manufacturer Andre Michael is seeing all-time high sales of its tennis bracelet ranges to UK retailers and forecasts that the strong sales momentum will continue to Christmas, reflecting a good value price proposition for retailers.

The tennis bracelets are priced to enable retailers to sell them in the 1,000-1,200 pounds range, with coloured gemstone tennis bracelets selling well at around 2,500-3,000 pounds retail.

 tennis bracelets

Sales in the top-end, 10-carat range are also performing well.

“Retailers are responding to our classic designs made to high quality standards as jewellery customers express pent-up demand. We are now seeing all-time high sales in this segment,” Andre Michael said.

“We have hit a sweet spot for retailers who can sell our price-conscious tennis bracelets at around 1,000 pounds each,” the company added.

“Tennis bracelet sales for everyday wear have been running really well across the board, and we have seen a number of repeat sales to retailers in recent months.”

 tennis bracelet