Antwerp Diamond Trade Fair presents new name for 2017 edition: BrilliAnt
ANTWERP, June 2, 2016 – Antwerp Diamond Bourse, The Antwerp Diamond Club, The Antwerp Diamond Kring and AWDC have announced a new name for the 8th edition of the Antwerp Diamond Trade Fair in 2017: BrilliAnt!
The Antwerp Diamond Trade Fair has been established on the international trade fair calendar since 2010. It is a fully-fledged diamond fair – the flagship of Antwerp’s Diamond Bourses, powered by the AWDC.
For its 8th edition, from 29 to 31 January 2017, the fair’s concept has been revisited to offer visitors an even more brilliant fair, including:
• A new look with booths allowing exhibitors to express fully their identity;
• The organisation of a virtual fair open 12 months a year enabling exhibitors to promote their brand through e-showcases online;
• The launch of a new business model for better performance and a wider international reach; and
• A new name: BrilliAnt
How else to encapsulate the beautiful, sparkling and dazzling nature of diamonds and Antwerp as the World Diamond Centre, a centre of excellence and expertise.
BrilliAnt at the heart of the Antwerp Diamond District
In order to respond to visitors’ wishes, the fair will continue to be situated at the heart of the Antwerp diamond district, within the bourses.
This unique and original concept has proved successful over the years.
Visitors the world over have appreciated the constant high security level of the district, the confidential and plush atmosphere of the historic trading halls, and the proximity of all services — gem grading labs, specialised shippers and insurers — available on the spot.
For further information and registration, please visit: www.adtf.be
