ATTLEBORO, Massachusetts – LeachGarner, a U.S.-based global precious metals provider since 1909, has announced the promotion of Jennifer Ashworth to Brand Director, previously serving as the Senior Brand Manager.
In this new expanded role, Ashworth continues to lead brand strategy for both LeachGarner and Rio Grande Jewelry, aligning product positioning and market approach across mill products, findings, chain, and finished jewelry.
As Brand Director, Ashworth is now responsible for driving brand growth, supporting product development and quality standards, and coordinating cross-functional initiatives designed to enhance customer experience and strengthen market competitiveness.
Her work positions both brands within the Richline Group portfolio as reliable, innovative partners for jewelry manufacturers, artisans, and designers.
Ashworth brings more than 30 years of experience in the jewelry industry, spanning customer service, sales, merchandising, product development, and product management.
Over her more than two decades with LeachGarner, she has led initiatives to increase product visibility, streamline customer support programs, and strengthen alignment between brand storytelling and product strategy—particularly critical in a market shaped by fluctuating precious metals pricing and evolving customer expectations.
