APPOINTMENTS – Tabayer announces Maxim de Turckheim as CEO of global business


Tabayer, a US independent fine jewellery brand, proudly unveils the appointment of Maxim de Turckheim as Chief Executive Officer of Global Business.

APPOINTMENTS – Tabayer announces Maxim de Turckheim as CEO of global business

Maxim de Turckheim

With a rich background in the luxury sector, de Turckheim brings a wealth of expertise and a distinguished track record of success to his new role. Nigora Tokhtabayeva, Tabayer’s founder and former CEO, assumes the role of Founder and Creative Director, directing her attention to design and shaping the brand’s creative vision for the future.

Maxim de Turckheim served as Head of Luxury Watch & Jewellery Buying at Mr Porter and Net-a-Porter, Yoox Net-a-Porter Group, overseeing overall category P&L and brand relationships with top luxury brands.

He achieved significant triple-digit growth, launched new categories including fine jewellery and vintage/pre-owned, and collaborated on successful on-site marketing campaigns, establishing himself as a respected industry spokesperson.

His expertise in global market fairs, strategic planning, and cross-functional collaboration positions him as a valuable asset to Tabayer as CEO of Global Business.

As Tabayer continues to solidify its position as a leader in the luxury jewellery market, Maxim de Turckheim’s appointment underscores the brand’s dedication to driving growth and delivering unparalleled experiences to its discerning clientele.

“I am so excited to be joining Tabayer, a brand that has achieved remarkable success in just three years. Having been buying and working with over 120 fine jewelry brands, I was immediately drawn to Tabayer’s sleek, timeless, and sculptural designs, as well as its strong brand identity that has enabled it to develop an amazing wholesale network and strong direct sales to date. The brand’s deep-rooted commitment to sustainability and creating a better future is admirable and inspiring to future designers to come.”

Maxim de Turckheim, CEO of Global Business at Tabayer

“We are delighted to have Maxim de Turckheim join Tabayer as our new CEO of Global Business. With his extensive experience and successes in the luxury sector, Maxim brings a fresh perspective and invaluable insights to Tabayer. His leadership will undoubtedly drive Tabayer forward in our mission to craft sustainable and enduring jewelry pieces that captivate and inspire our audience.”

Nigora Tokhtabayeva, Tabayer Founder

APPOINTMENTS – Tabayer announces Maxim de Turckheim as CEO of global business

Nigora Tokhtabayeva