Arctic Circle relaunches in Fairtrade gold at Jewellery & Watch Birmingham
BIRMINGHAM, England, February 4, 2015 – Jewellery brand Arctic Circle Diamonds relaunched in the UK this week at the Jewellery & Watch Birmingham trade fair, offering fully-traceable Canadian diamonds set in Fairtrade gold.
Arctic Circle diamond jewellery is now manufactured and distributed throughout the UK and Ireland by You Fine Jewellery Ltd, a new company formed by Judith Lockwood and Gary Wroe, after the recent closure of its Canadian manufacturer and distributor The Martin Ross Group.
Former European Sales Director for Martin Ross, Judith Lockwood has over 20 years experience in the luxury and branded jewellery industry. Joining her, as co-Director of You Fine Jewellery Ltd is Gary Wroe, who remains Managing Director of Hockley Mint and Merrell Casting, a highly regarded, Birmingham-based jewellery manufacturing and casting company.
Both shared a vision to bring to market a fully-traceable diamond set in Fairtrade gold.
Arctic Circle jewellery collections will be produced only in Fairtrade Gold and manufactured by Hockley Mint in Birmingham within new contemporary designs.
“It’s cool to care,” Judith said.
The brand was relaunched to the trade at Jewellery & Watch Birmingham this week, and will be showcased at the CMJ Trade Event in mid-February.
Arctic Circle Diamonds are sold with a ‘birth certificate’ for each stone, which can be used by the consumer to validate and register each diamond and to show the specific Canadian mine where it was discovered.
“We are working to make Arctic Circle Diamonds a truly responsible and sustainable luxury bridal brand, from the diamonds and gold we use, down to the packaging and point of sales materials,” Lockwood said.
Fairtrade Certified Gold is the world’s first independent ethical certification system for gold. Merrell Casting is a supplier and registered licensee of the Fairtrade Foundation.
The gold is mined exclusively from artisanal and small-scale miners who must meet standards on safety, workers’ rights and the environment.
Arctic Circle are exhibiting at Jewellery & Watch Birmingham with Hockley Mint in Hall 17, Stand Q30-R31.