Ask an Expert at IJL – Free Advice for all your business needs
LONDON, July 2016 – International Jewellery London 2016 announce details of the one-to-one Advice Clinics on the agenda at IJL 2016. First introduced in 2014, visitors and exhibitors at the show can meet highly qualified industry experts in these 15-minute complementary slots to discuss challenges and opportunities in their specialist fields. With 13 free Advice Clinics time-tabled, there is a slot for everyone.
Event Director, Sam Willoughby said: “These leading professionals from a broad range of disciplines will offer invaluable one-to-one advice to both exhibitors and visitors to IJL. It is really worth planning this into your show schedule, as it is a unique opportunity to have so many experts on hand to help you build and grow your business.”
2016 Advice Clinic highlights include…
Fairtrade Gold Advice Clinic with Victoria Waugh and Toby Rule
This is a must attend clinic for those who not only want to have a better understanding of the Fairtrade system and responsible sourcing, whilst looking to connect with suppliers of Fairtrade gold, but are also keen to better promote Fairtrade to their clients. Meet the Fairtrade team to learn how to use Fairtrade gold in your business and benefit from the world’s most recognised certification mark on your jewellery.
Victoria Waugh, who leads the Fairtrade Foundation’s work with the jewellery sector, with a focus on engaging businesses to source Fairtrade gold, says: “Eight in ten people say the Fairtrade Mark has a positive impact on their perception of a brand (Fairtrade International Globescan Consumer Study 2015). This clinic will help your business benefit too.”
Pension Advice Clinic with Richard Pope
Richard Pope from the Workplace Pension Bureau will help visitors more easily understand the pension minefield in the workplace, advising on new legislation and how it impacts on business.
He explains: “Nearly 75% percent of the jewellery industry is still required by law to put their workplace pension in place. For many, their staging dates are closer than they think or may even have passed. Totally independent, we can advise on all Workplace Pension providers and help choose the right one for each business.”
Window and In-Store Display Advice Clinic with Kim Field
Kim Field, Director, 4D Projects, gives valuable advice on how to use displays (window and in-store displays, event and exhibitions design) in order to powerfully convey the brand, the story and the values. His advice will help participants develop a brand personality, and make sure their displays communicate this.
Kim comments: “Use display to make it an experience which creates an emotional response to your product.”
Retail Display and Customer Journey with Jo Henderson
These clinics will help brands and retailers looking to grow through development of strategy, identification of growth opportunities and staff training. JHJ Consultancy offers brand, product and marketing development, alongside visual merchandising expertise. Jo, an industry columnist, is a trusted and experienced voice on training and business development for the jewellery and watch industry. She is also a training provider for the NAJ and is regularly asked to offer her industry expertise in the form of judging or advice panels at the key industry shows and awards.
Jo Henderson comments: “I am passionate about supporting the up-and-coming talent and future stars of our industry and happy to help not only large established companies but also small or even start ups on all areas of this important journey.”
Security Advice Clinic with Hilaire O’Shea
Another not to be missed Clinic, Hilaire O’Shea, drawing on his extensive security experience, will advise on the best choices of security equipment, store layout and staff training to reduce the likelihood of smash and grab attack, card fraud and burglary. Hilaire comments: “Only when you think about security, will you become secure.”
Photography Advice Clinic with Andrew Neilson
How do you choose between shooting lifestyle jewellery images or stock shots for your social network channels? Will augmented reality overlays sell more pieces online? What’s involved in HD product video production? Andrew Neilson of Neilson Photography, the award winning product studio specialising in fine jewellery photography, watch photography and the production of marketing images for luxury goods, will answer these and any other photography related questions you might have.
Andrew says: “Marketing is about presenting your product in its best light to your customers to increase sales. The most fundamental part of this process is the content that your customer sees when they can’t hold the product in their hand. This content, is the voice of your brand conveyed through still and moving images. The more professional this content, the more successful your brand, will be.”
Please bear in mind that the IJL Advice Clinics are extremely popular so we encourage you to book on arrival at IJL by visiting the Advice Clinic stand on the upper level of Olympia. Appointments are on a first come, first served basis.
Find out more by visiting www.jewellerylondon.com/seminars