AUCTION – Venus Jewel will conduct daily online diamonds auctions at JCK Las Vegas


Venus Jewel will conduct its first “PDS @ Show” at JCK Las Vegas Show 2022. PDS (Preferred Diamond Selection) is Venus Jewel’s daily online auction of new diamonds. At Las Vegas, it will take place at their booth # 7059 from 10th June to 12th June 2022 and the results will be declared on the morning of 13th June. The bidding is open to everyone.


What is unique about PDS @ Show & how it works?

Preferred Diamond Selection (PDS) auctions are our diamonds’ first introduction to our global customer base. Here, diamonds new to Venus Jewel’s inventory are put up for bidding on our website and mobile app. All existing and new customers can bid. Registered users can place bids online while new customers can place their bids by visiting our booth#7059.

How is PDS @ Show different from other bidding/auctions?

  • Registered and new customers can participate.
  • Customers can place single, sealed bids above the given price with complete secrecy.
  • Unlike other auctions and bids you have the option of physically viewing the diamond at their booth and then place a bid for it online.
  • The winner of every bid will own the diamond for the amount of the second highest bid

What is the Date & Time of PDS (@ Vegas)?

PDS (bidding) begins on Friday 10th – 9.30 AM (Las Vegas time).

PDS (bidding) closes and the winners are emailed the results on
Monday 13th – 9.30 AM (Las Vegas time).

“With the success of the existing PDS auctions on our website, we decided to offer this same feature at the JCK show where customers can view the diamond before placing the final bid for every diamond of their choice. We noticed that people are always hesitant to bid for expensive products online. That one look or feel of the product before placing a bid really helps. This makes our customers 100% confident. When we have nothing to hide and everything is transparent, we gain our customers’ trust which is most important to us. And this is how we do our business.” says – Rajesh Shah, Partner, Venus Jewel.

About Venus Jewel:

Established in 1969, Venus Jewel is a globally trusted manufacturer of large size, premium quality natural diamonds, in Round and Fancy shapes ranging from 0.50 – 30.00 carats plus in size, D to L colours and FL to I2 clarities. For more details log onto

Sponsored content