AUCTIONS – Sotheby’s to debut avant-garde & unisex vintage jewellery watch auction concept in Geneva 8-11 April 2024

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GENEVA – From Monday 8 April, Sotheby’s will debut a new exhibition and auction concept set to excite the world of vintage watches, by bringing out of obscurity some of its most compelling ‘rough diamonds’.

Conceived in collaboration with watch and creative collective heist-out, Rough Diamonds is an unconventional auction designed to showcase an extraordinary selection of avant-garde and overlooked bejeweled and embellished vintage watches which, like rough diamonds, are waiting for their time to shine and be (re)discovered. The sale will offer watches with estimates ranging from CHF 2,000 to CHF 100,000.

AUCTIONS – Sotheby’s to debut avant-garde & unisex vintage jewellery watch auction concept in Geneva 8-11 April 2024

“Vintage watch collecting has been enjoying a resurgence as collectors increasingly seek out unique or differentiated pieces as a way to express themselves.  We’re excited to bring to market an entirely new auction concept that offers a curated focus on rare and unconventional timepieces intended to capture the imagination of vintage watch aficionados and new collectors alike.  Collaborating with heist-out on Rough Diamonds is another example of Sotheby’s commitment to engaging collecting communities with innovative and creative sale formats that challenge the status quo,” said Josh Pullan, Global Head of Sotheby’s Luxury Division.