Award-winning fine jewellery brand Kimjoux makes sure a Valentine’s Day like no other is a sure-fire hit


For some, Valentine’s Day is the most romantic day of the year: a whole 24 hours to be filled with tokens of love and affection, special moments to cherish and a chance to let love shine. For others – mostly husbands, partners and boyfriends – Valentine’s Day is a nightmare; an entire day dedicated to love but jam-packed with opportunities to get it wrong. Yes, Valentine’s Day any year needs to be navigated with the utmost care, but, in 2021, it’s going to need some careful thought… … or you could just go straight to Plan B(Beyond).

Plan B(Beyond) could be your only real opportunity to get things right this Valentine’s Day.

You, through the gift of ethical jewellery

Ethical fine jewellery brand Kimjoux understands how complex the Valentine’s jewellery shopping experience is – so they’ve developed a new way to buy beautiful, meaningful pieces, where the inspiration and idea to buy is yours but the final decision is all down to her. Called BBeyond, Kimjoux is taking orders for this Valentine’s Day.

BBeyond shrinks the seemingly vast range of choice down to a more manageable selection that can be tweaked and personalised by the wearer before the final piece is made. Working with Kimjoux founder, Trang Do, you can choose your ideas from a carefully curated selection, based on your answers to some key questions. Trang will then draw up a shortlist with ideas that can be presented on a card or created in silver. If she’s making the final decision, then disappointment is simply wiped off the agenda. Gemstones and settings are very personal to a wearer – get it right and she’ll wear it forever; get it wrong and it will lurk in a box in a drawer, raising the question of ’Does he really know who I am?’ as the drawer is slammed shut.

BBeyond is the difference between the perfect choice or a costly wrong.

Winner of Professional Jeweller Magazines Collection of the Year 2020, Ethical Jewellery Category, the Kimjoux brand is led by founder, Trang Do. Trang is committed to transforming the jewellery purchasing experience and levelling the playing field. As a fine jewellery expert, Trang has been disappointed once too often herself; it’s her experience at getting ‘nearly right’ gifts that has driven her to create BBeyond.  

Founder of Kimjoux, Trang Do said, “Valentine’s Day 2021 is the perfect opportunity to thank your loved one for the unwavering love that they’ve shown you over the past year – but it is also more critical than ever to get it absolutely right. Choosing the gift alone is a recipe for disaster. Why not bring the experts in at the right time – we’ll help you make a shortlist and your wearer can make the final selection. With the shopping experience set to be curtailed by pandemic restrictions, the BBeyond Valentine Service lets you shop the entire Kimjoux range from home. It is a fun and romantic way to make an important purchase – it’s the only way to get your purchase exactly right.” Kimjoux Valentines