AWARDS – Deadline for entries for Bright New Gems 2024 extended


The deadline for submissions for the UK’s Bright New Gems 2024 has been extended from Sunday June 16 to Sunday June 30 at the request of a number of colleges.  The winners will be announced in early October, 2024. 

Now in its nineteenth year and supported by industry organisations including the NAJ, Retail Jeweller and The Benevolent Society, Bright New Gems provides the six winners with an exciting and unique opportunity to benefit from valuable online mentoring and the opportunity to exhibit at the two-day UK Jewellery Festival in March, 2025.

AWARDS – Deadline for entries for Bright New Gems 2024 extended

Picture credit: Bright New Gems 2023 with Central St Martins Tutors – Sally Fraser and Giles Last.  Photo credit: PeterHoganPhoto  

As in previous years, both the National Association of Jewellers and judges will contribute valuable hands-on career advice on how the winners can best maximise the opportunity to showcase their work at the UK Jewellery Festival. There will also be the opportunity for virtual meetings with each of the judges to discuss each winners’ work.  Jewel Ads will also provide valuable ongoing online support from October 2024 onwards showcasing the winners and their work in the lead-up to the 2025 Jewellery Festival.

Susi Smither,  Bright New Gems judge and founder of both The Rock Hound and Fair Luxury, said: “Graduates have put their heart and soul into their final shows so now is the perfect opportunity to submit the pieces they are most proud of for Bright New Gems. Taking this leap not only places their work in front of key industry people but could be catalyst to a glittering career.”

The Application Process

Both BA and MA jewellery designers graduating this summer from UK colleges and universities can apply. They are invited to submit their work for both or either of the two categories:

Show Off – Statement pieces

Designs and/or finished pieces showing creative flair with innovative use of materials and which demonstrate potential commercial viability


Responsible Thinking – Sustainable eco-heroes 

Designs and/or finished pieces made with ethically sourced or sustainable materials and which demonstrate potential commercial viability

The two degree groups will be judged separately and four BA winners and two MA graduates will be selected by the prestigious line up of judges.


The new deadline for submitting entries is  Sunday 30 June 2024 and interested designers can download the Google Doc application form from the link on the Hammond PR Bright New Gems web page here .They can also contact [email protected] for further application information.

The Bright New Gems team are also on hand to help answer any queries: Suzanna Hammond [email protected] and Jennifer Hall-Thompson [email protected] 07932 690678