Basel’s watch and jewellery show celebrates 100th edition
By David Brough
BASEL, Switzerland, March 2017 – Basel’s watch and jewellery show celebrated its 100th edition, presenting the latest trends in jewellery and watch design, with crowds of retail visitors from around the world creating a positive buzz on the first day of the event.
“For a century, watchmakers and jewellers have been presenting their creations to visitors to Switzerland and consumers around the world,” said Sylvie Ritter, Managing Director of Baselworld.
She added that the reason the show had continued for so long was as a result of “us succeeding in re-inventing, adapting, modernising and continually transforming ourselves, thereby permanently reflecting a constantly changing market.”
Baselworld Opening Ceremony
Baselworld, which runs from March 23-30, 2017, has introduced two new areas in Hall 1: Les Ateliers for independent watchmakers, and the Design Lab for renowned designers and ambitious young brands.
Visitor turnout was high on the first day of the show as retailers from around the world crammed into the main watches hall to re-stock leading brands.
Rolex presented the new Oyster Perpetual Sea-Dweller with new details.
Phoebe Fleetham from Facets PR presents the latest pieces from Marco Bicego at Baselworld
To mark its 50th birthday, the robust Oyster Perpetual Sea-Dweller divers’ watch has received a visual and technical facelift.
The diameter of the stainless steel case has gained three millimetres and, for the first time, this model hosts a Cyclops lens on its crystal at 3 o’clock to enhance the legibility of the date.
The prominent Rolex stand at Baselworld was packed with visiting retailers from around the world, as people crushed to view the latest models in the window displays which featured a burst of colour as well as more traditional designs.
Graff have extended their Butterfly watch collections.
The Omega stand at Baselworld creates a buzz
“At Graff, the butterfly is an iconic and captivating creature that never ceases to influence,” Francois Graff, CEO of Graff, told Baselworld Daily News.
“This year, we unveil four new variations of our Princess Butterfly secret watch, featuring invisibly-set gemstone wings with custom-cut gemstones that fit the wings perfectly.”
Harry Winston showcases its latest masterpieces Breguet celebrated high watchmaking for women by introducing a new ladies’ Classique Tradition Dame 7038.
The Classique collection is so named because it represents the traditional, classic design and horological elements of watchmaking.