BASELWORLD: MVee showcases one-of-a-kind pieces inspired by exotic flowers
March, 2014 – MVee Haute Jewellery is launching one-of-a-kind pieces inspired by exotic flowers in extraordinary gemstones, pearls, rose and white gold and diamonds to celebrate its parent Aspire Designs’ 15th anniversary.
The collection, which will be presented at BASELWORLD, evokes the outstanding blooming beauty of flowers, blending natural curves, clean lines and abstract shapes, into a harmony of fashion and fantasy.
“This collection stands for everything that Aspire Designs has represented over 15 years – we have taken exotic flowers, the untamed treasures of Nature, and given them a fashion look that will appeal to the sophisticated, fashion-conscious customer who appreciates the brilliance of Nature,” said David Shah, owner of Aspire Designs.
These exquisitely crafted couture jewels, which are re-designs of some of MVee’s best-selling pieces, will appeal to an affluent customer, probably in the 30-55 age range, anywhere in the world.
“We have given this collection a very high-end cocktail look – jewels that stand out and make a statement in a crowd,” Shah said.
“The 15th anniversary collection features rare and richly colourful gemstones. We take the stone and build the piece around the stone.”
The jewels evoke romance, passion and elegance, bringing an emotional intensity and pleasure to the wearer for a lifetime.
Uniting the brilliance of diamonds with breathtaking pearls and glorious gemstones, dive into the colours and take a journey through the wild with MVee Haute Jewellery.