BASELWORLD: Perfect platinum from one of the UK’s leading suppliers
April 2013 – Buyers at this year’s BASELWORLD looking for great designs in platinum should check out the UK company Domino ( Stand N34, Hall 2.1) On show will be one of the most extensive collections available in Europe, including a comprehensive range of findings, ring mounts and wedding ring designs.
All of Domino’s platinum pieces are designed in-house by the company’s seven-strong, prize-winning new product development team and are produced in Birmingham at the company’s state-of-the-art production facility – making them unique to Domino and customers alike – providing stockists with eye-catching and exclusive designs. The fact that the designs are produced entirely in the UK allows the company to provide a consistently top class product.
This popular twist design engagement ring with an attractive round stone setting has its own matching platinum band. The former is available in carat weights ranging from 0.35ct – 2.5/3.0 ct giving retailers tremendous choice and the chance to meet a range of price points.
Whatever type of jewellery retailers are looking for, from the highly contemporary through to classical styles, Domino has something to suit their style.
Domino will be giving visitors to their stand a sneak preview of their brand new Diamond Ring Mount Collection (DRM) – due to be launched later this year. Available in platinum and gold, this range offers a huge choice of solitaire, three stone, five stone, seven stone or eternity designs.
Ever conscious that its retailers need to meet important price points, Domino creates many of its platinum pieces in varying diamond sizes to provide the same look for less, or indeed more, depending upon the customer’s spending power.
All designs are created to stand out from the crowd with many subtle extra features – such as tiny hidden stones in the settings, and many of the designs have an inspirational back story to help retailers romance the sale – such as the Laurel ring featured here.
This ‘Laurel’ ring from Domino’s platinum bridal collection is based on an English folk tale that states if two lovers each pluck a laurel twig from the same bush, each keeping a piece, they will be lovers forever.
Many of the designs in Domino’s Diamond Ring Mount collection are readily available from stock. Items can be provided either set with diamonds and precious stones or unset for setting by the retailer. A further option for Domino customers is to use the company’s acclaimed stone setting service to put in place their own diamonds and gemstones.
Trilogy three stone rings are enduringly popular both as engagement and lifestyle choices. Domino excels in creating designs that are that little bit out-of-the ordinary and which have real pad appeal.
“We are very proud of our platinum production facility and of the enormous range of high quality products we can offer which we sincerely believe are amongst the best of the best in Europe. We look forward to introducing ourselves to many new European retailers and to catching up with many of our regular customers at Basel and showing them all of our latest fashion-forward, must have pieces,” says Andrew Sollitt, the company’s sales and marketing director.
