BASELWORLD: Vida launches special collection in a blaze of brilliant colours
HONG KONG, February 25, 2014 – Vida is celebrating Aspire Designs’ 15th anniversary with a special collection ablaze with resplendent colours that reflect the pleasure of “Life”, showcasing splendorous, design-led pieces.
Vida will present 15 sets of special edition, new designs at BASELWORLD, featuring trendy designer jewels in a combination of precious materials, including gold, diamonds, gemstones and pearls, at the most competitive prices.
“Aspire Designs has always believed in creating designer jewellery which evolves into masterpiece designs,” said David Shah, CEO of Aspire Designs.
“Our passion for endless creativity and innovative pieces has brought us at Aspire Designs to this important 15th anniversary milestone.”
Vida was created to serve multiple retailers with design-driven diamond and coloured stone jewellery at affordable prices.
Trendy product designs in brilliant colours, and an accessible price range from $250 to $500 USD in gold and diamonds, are the key elements that make Vida successful with young people around the world.
Vida offers extraordinarily competitive prices for this high standard of designer fashion jewellery in precious materials.
The collective inspiration of Vida’s team of globally focused designers produces superior and fashionable designs that never fail to surprise.
Quality is key. Master Vida craftsmen at Aspire Designs apply skills developed over a lifetime to turn the best quality materials into unique and long lasting pieces worth cherishing.
Vida’s collections are currently available in upmarket jewellery chain stores and retailers around the world.