Birmingham Assay Office launches ‘Hope’ competition as it continues to raise funds for NHS heroes


The Birmingham Assay Office is inviting children aged between 7 and 16 across West Midlands in the UK to design a unique logo that will signify ‘hope’ for the future.  Like the Rainbow logo launched by the Birmingham Assay Office last year, the ‘hope’ logo will be used as an optional mark that can be applied to jewellery alongside a statutory hallmark.

The competition opens on 23rd March, 12 months on from the first lockdown, and all entries received will be reviewed by a panel of local judges to include West Midlands Mayor, Andy Street and Charlotte Schofield, Director of Fundraising – UHB Charity.

Once chosen, the winning design will be available to hobbyists, jewellery manufacturers, jewellery retailers and members of the public. It can be lasered on gold, silver, platinum or palladium jewellery as well as a standalone logo on non-precious metal articles.

Doug Henry, CEO and Assay Master said: “Following the success of our Rainbow logo initiative last year, we wanted to follow up with a new initiative for 2021.  This time, we want to involve children from the local community to design a unique logo for 2021 and make their mark in history. We also offer our continued support to our NHS heroes across Queen Elizabeth, Heartlands, Good Hope and Solihull Hospitals who are working tirelessly to care for patients during this critical time of need”.

Children wishing to enter the competition can find out more by visiting  All entries must be submitted by 21st May, 2021.Hope’ competition for NHS Heros