By David Brough
LaMarquise natural fine diamond and gemstone-set jewellery is rolling out in the UK, showcasing classic and versatile designs manufactured to the highest standards.
LaMarquise is a Dubai-based manufacturer and wholesaler employing more than 200 highly talented craftspeople including designers who have received awards from the leading trade fairs, including HKTDC Hong Kong International Jewellery Fair, VicenzaOro and Jewellery Arabia.
LaMarquise offers high quality, white-labelled diamond jewellery to retailers, and is open to providing a “Brand in Brand” concept for high end retailers who wish to carry its brand.
The company uses state-of-the-art machinery imported from the leading centres, ensuring high quality production at low cost.
“A great deal of passion and attention to detail goes into crafting every piece of jewellery and our award-winning manufacturing facility ensures that we have perfected our craft,” says Shankar Ramnathan, Director of LaMarquise, who is driving forward the brand in the UK market.
LaMarquise is positioned in the mid to high end of the diamond jewellery market, using certified natural diamonds of VS quality and natural gemstones.
The brand employs a special R&D team to execute innovative designs and setting techniques.
The company has adopted the so-called Japanese business philosophy of “Kaizen”, meaning that it believes in a continuous improvement of its operations, constantly seeking changes for the better.
LaMarquise offers a bespoke, tailor-made atelier service to independent retailers and delivers exclusive designs developed in-house upon request.
“Once the exclusive piece is made we ‘burn the design’ so that the same design is never copied or repeated,” Shankar says.
“This ensures the jewellery the customer owns is a design that is exclusive for her and no one else will ever have the same design.
“This works really well for brides-to-be who want to wear an exclusive and memorable piece for their wedding. It could be a bespoke ring, tiara or a diamond necklace set.”
LaMarquise is primarily looking to be stocked by higher end family-owned independent retailers in the UK.
The company can also be stocked by “multiple” retailers that sell high-quality diamond jewellery to their customers.
“LaMarquise intends to become a strong wholesaler of diamond jewellery with a huge ready-to-go stock available at any time for retailers,” Shankar adds.
“Faster service and ready stock help retailers ensure they provide an efficient service to their customers in turn.”
While focusing primarily on the UK market, LaMarquise also has plans to enter the Irish market, which has a strong base of high-quality diamond jewellery retailers.
LaMarquise sees the UK as a strong market for simple and classic designs in diamond jewellery, which it can readily supply.
The brand can also deliver more versatile designs to meet refined tastes for dress rings and gemstone-set rings, for example, thanks to its highly qualified design team.
“Not many wholesalers or manufacturers carry such exclusive designs and variety in this market,” Shankar says.
With spring approaching, LaMarquise is launching the “Orchid” collection with vibrant colours.
Exuding the feeling of a sun-kissed day, this collection is a cutting-edge, contemporary interpretation of gemstone-set jewellery.
“Using different shades, cuts and styles, this versatile collection is a great choice to dress up chic for every day,” Shankar says.
LaMarquise is also showcasing its “AMORE” bridal rings collection which is off the shelf and ready to go.
“The designs are contemporary with brilliant diamonds and will be a tangible memory of an important milestone,” Shankar says.