BRAND FEATURE – London DE Fine Jewellery opens Dubai branch, welcomes bespoke commissions

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By David Brough

London DE Fine Jewellery, renowned for its exquisite sustainable Colombian emerald jewellery, has opened an office in Dubai to attract bespoke orders from a new clientele in a fast-growing market.

Customers may contact London DE Fine Jewellery in Dubai by sending an email to [email protected].

“Our new premises in the prestigious Almas Tower will be a perfect setting as we expand our business of delivering custom-made, sustainable emerald jewellery to a new customer base,” said CEO Phil Spencer, who recently returned from the opening.

London DE Fine Jewellery

The brand’s focus on emeralds reflects a strong market trend in favour of coloured gemstones and for the increased use of beautiful coloured gems in engagement rings.

The journey of the gemstones from mine to market is closely tracked and recorded, and every possible effort has been made to ensure the most responsible management of the entire supply chain, Phil says.

The booming Dubai economy will serve as an ideal backdrop for a company that is dedicated to delivering a high-quality bespoke jewellery service, attracting affluent customers from across the United Arab Emirates and the Middle East Gulf region.

London DE Fine Jewellery, based in Hatton Garden in London’s diamond district, sources some of the finest Colombian emeralds from responsibly managed supply chains, which are combined with exquisite white diamonds in a wide assortment of sumptuous jewellery pieces.

London DE Fine Jewellery

In Dubai, London DE Fine Jewellery will also be selling emeralds at auction, and sourcing recycled refined gold for its jewellery ranges.

London DE Fine Jewellery is a member of the Responsible Jewellery Council (RJC) and is currently undergoing the formal audit.

The retailer and gemstone supplier, which prides itself on the high quality of its customer service, is dedicated to delivering extremely well made, handcrafted pieces of 18-carat gold jewellery set with high-quality Colombian emeralds from the Boyaca region where the company has longstanding ties with the mining community.

London DE Fine Jewellery

“Our mine-to-market approach enables us to ensure the ethical integrity of our stones, whilst also cutting out the middlemen to create great value for money for our customers,” Phil says.

Here are links to some Colombian vivid green emerald-set pieces that are currently available:

Colombian Emerald Gold Ring | London DE

0.34 carat Colombian emerald ring set in 18K yellow gold

Emerald and Baguette Diamond Engagement Ring | London DE

1.44 carat Colombian emerald stone, flanked by two baguette cut diamonds in a platinum band.

Emerald and Diamond Halo Ring | London DE

Colombian emerald ring surrounded by a diamond pointed halo and shoulders

Flowering Emerald and Diamond Ring | London DE

1.60 carat Colombian emerald ring bordered by 6 marquise cut diamonds

Trapiche Colombian Emerald Pendant | London DE

Rare 3.23 carat trapiche Colombian pendant set in 18k yellow gold

Colombian Emerald Gold Ring | London DE

0.34 carat Colombian emerald ring set in 18K yellow gold

Emerald and Baguette Diamond Engagement Ring | London DE

1.44 carat Colombian emerald stone, flanked by two baguette cut diamonds in a platinum band.

Emerald and Diamond Halo Ring | London DE

Colombian emerald ring surrounded by a diamond pointed halo and shoulders

Flowering Emerald and Diamond Ring | London DE

1.60 carat Colombian emerald ring bordered by 6 marquise cut diamonds

Trapiche Colombian Emerald Pendant | London DE

Rare 3.23 carat trapiche Colombian pendant set in 18k yellow gold

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