BRAND FEATURE – London DE Fine Jewellery provides exquisite, responsibly sourced gem-set jewellery and a bespoke service


By David Brough

Hatton Garden-based London DE Fine Jewellery offers responsibly sourced gem-set jewellery, featuring premium Colombian emeralds handcrafted in its Bogota workshop, as well as a bespoke service that can be offered to clients either in-person or virtually.

London DE Fine Jewellery, founded by Phil Spencer, a former Royal Navy officer and financier, in 2013, has grown rapidly and now offers an assortment of ready-to-wear jewellery featuring diamonds, emeralds, rubies and sapphires, which can be ordered via its website

The brand’s focus on emeralds reflects a strong market trend in favour of coloured gemstones and for the increased use of beautiful coloured gems in engagement rings.

Please visit the Instagram account @london.d.e to have a look at the sumptuous array of vivid green emerald jewels that are now available from the brand.

The journey of the gemstones from mine to finger is closely tracked and recorded, and every possible effort has been made to ensure the most responsible management of the entire supply chain, Phil says.

The company’s policy is to clearly identify any inclusions in gemstones and to communicate the specifications of the jewellery so that customers know exactly what they are buying.

London DE Fine Jewellery is a member of the Responsible Jewellery Council (RJC) and is currently undergoing the formal audit.

The retailer and gemstone supplier, which prides itself on the high quality of its customer service, is dedicated to delivering extremely well made, handcrafted pieces of 18-carat gold jewellery set with high-quality Colombian emeralds from the Boyaca region where the company has longstanding ties with the mining community.

“Our mine-to-market approach enables us to ensure the ethical integrity of our stones, whilst also cutting out the middlemen to create great value for money for our customers,” Phil says.

Here are links to some Colombian vivid green emerald-set pieces that are currently available:

Emerald and Diamond Halo Ring

Emerald and Diamond Halo Ring | London DE

  • 0.32 carat Colombian emerald ring surrounded by a diamond halo and diamond encrusted shoulders
  • Faceted Colombian Emerald Studs

Faceted Colombian Emerald Studs | London DE

  • Vivid green faceted Colombian emerald studs, consisting of 0.90 carats in each earring
  • Flowering Emerald and Diamond Ring

Flowering Emerald and Diamond Ring | London DE

  • Striking 1.60 carat Colombian emerald ring, surrounded by 6 marquise cut diamonds
  • Illuminating Colombian Emerald Ring

Illuminating Colombian Emerald Ring | London DE

  • Illuminating Colombian Emerald ring with impressive light reflection
  • Trillion Cut Emerald and Diamond Necklace

Trillion Cut Emerald and Diamond Necklace | London DE

  • Fancy cut 4.45 carat Colombian emerald necklace in a diamond halo

London DE Fine Jewellery plans to open a new outlet in Dubai from January 2022, from where it will offer an extensive range of fine gem-set pieces to its clients and will also offer its bespoke service.

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