Casio G-SHOCK launches UK cinema commercial campaign
November 2013 – Casio G-SHOCK is launching a huge nationwide cinema campaign as part of its largest ever UK spend on advertising in the brand’s history.
The commercial was filmed on a snow?topped volcano in Chile and features the G-SHOCK Aviator GA-1000FC–1AER watch being put to the ultimate endurance test by the RAF ski team.
The GA-1000FC is the hero from the G-SHOCK elite range of aviation watches and includes a built-in compass.
The cinema advertising, which opened in cinemas on November 8, has been placed across Pearl and Dean (20%), and DCM (80%), which guarantees that the commercial will be broadcast to 13.04 million admissions.