Jewellery Outlook Editor David Brough moderated the CIBJO AI panel discussion at the 2025 CIBJO Congress in Paris.
By David Brough
PARIS – A CIBJO panel discussion highlighted big AI-led changes to processes along the jewellery supply chain, with expectations of job losses in diamond grading and gemstone testing and the emergence of new roles in the industry.
The panel at the 2025 Paris CIBJO, World Jewellery Confederation Congress, moderated by Jewellery Outlook Editor David Brough, aimed to give insights on how AI will shape the future of the jewellery industry and impact employment along the supply chain.
Stephane Fischler, Chair of CIBJO’s Technology Committee, presented the findings of a special CIBJO report looking at the impact of AI on the jewellery industry.
Stephane Fischler, CIBJO Technical Committee Chair, addresses the AI panel discussion on October 2028, 2025
In the jewellery industry, the organisations that succeed in integrating AI creatively, strategically and ethically will see productivity soar while remaining firmly in charge of the decision-making process, he said.
Software entrepreneur Jacques Voorhees told the panel about plans to develop new retail systems featuring digital retail assistant bots that could trigger sales and boost profitability, but he said job losses and the transformation of some roles could ensue.
Marie-Christine Grocq Parruitte of manufacturing entity MCGP spoke of how AI had made jewellery manufacturing and design processes more efficient, but said that she believed that in design, emotions could not be replicated by AI.
She said routine tasks were being replaced by AI technologies.
Mahiar Borhanjoo of De Beers Group said that AI-led technologies were already aiding diamond identification, and in charting the results of sales and marketing campaigns via enhanced data.
Sarine CEO David Block said that AI had helped develop new technologies used in diamond grading, adding that diamond grading jobs could be lost, and new roles could emerge.
Daniel Nyfeler of Gubelin spoke about how Gubelin was harnessing AI-led software to drive forward coloured gemstone reporting.
He said machines could eventually replace labs to some degree, potentially freeing up gemmologists to other roles such as field gemmology.
Jon Key of consultancy Key & Co noted that the AI-led changes coming to the jewellery industry, were already happening in other industries, and spoke of the need to regulate AI.
Lisa Koenigsberg, a thought leader in visual arts, who heads Initiatives in Art and Culture, raised concerns over the rollout of AI, saying nobody knows what the future will bring, and adding that AI needs to be seen as a tool to help deliver progress to humanity.
