With the 2021 Virtual CIBJO Congress nearing the end of its first week, the World Jewellery Confederation has launched a new website, which will serve as the platform of the second edition of the CIBJO Retailer’s Reference Guide, the valuable in-store resource for sales staff in retail jewellery outlets. Comprehensively updated, the Guide is being made available in interactive PDF format, and can be downloaded free of charge from the website.
The dedicated CIBJO Retailer’s Reference Guide website is located on the web at: www.cibjo.org/rrg/.
The CIBJO Retailers Guide is divided into two sections: a quick reference guide called Key Facts, and five chapters, covering Diamonds, Gemstones, Pearls, Precious Metals and Responsible Sourcing. It can be accessed or downloaded as a single unit, or by section or chapter.
The CIBJO Retailer’s Reference Guide was first released in printed format in 2011, and was immediately praised as an indispensable resource for sales staff in retail jewellery stores. It provided them with a simple but comprehensive understanding of the fundamental elements of diamonds, gemstones, pearls and precious metals. The primary goal was that they use the knowledge and the Guide itself to educate, inform and inspire jewellery consumers.
The updated edition of the CIBJO Retailer’s Reference Guide is now all-digital. 154 pages long and richly illustrated, it has two sections: a quick reference guide called Key Facts, and five chapters, covering in greater detail the key jewellery elements, namely Diamonds, Gemstones, Pearls, Precious Metals and Responsible Sourcing. The chapter on Responsible Sourcing is a new addition.