Company of Master Jewellers (CMJ) partners with digital agency to help members maximise online presence


The Company of Master Jewellers (CMJ) has partnered with a specialist digital agency to support members looking to build a successful online presence.

The CMJ is working with MGC, a digital agency that focuses on achieving return on investment for clients by building a successful brand online and maximising engagement with customers on social media. MGC can work with members at all stages of their digital journey to improve the online experience they offer.

To introduce the agency to CMJ retailers, MGC commercial director Chris Carroll was invited to be a guest speaker at the CMJ’s virtual Growth & Learning Network meeting last Thursday, where he gave attendees 10 top tips that they can do quickly and cost-effectively to improve their digital presence between now and Christmas, especially following the drop in footfall to physical stores due to national lockdowns of “non-essential retail” in Wales, Ireland and England.

The top 10 tips Chris suggested to retailers are as follows:

  1. Optimise your site’s mobile version
  2. Gain trust through reviews
  3. Use easy communication tools like Live Chat
  4. Make your basket a one-click purchase
  5. Showcase your products with high-quality photography
  6. Use analytics tools to make your website work for you
  7. Invest in paid ad campaigns
  8. Create a sense of urgency at checkout
  9. Offer click and collect
  10. Use social media platforms to maximum effect

Full details of the top tips can be read in full on the CMJ’s blog at

Emmet Cummins, Managing Director of the CMJ, said: “The timings of these second lockdowns have been a real blow for jewellery retailers, who would normally be gearing up for their busiest trading time.

“An online presence – in whatever form that takes – is now more essential than ever before. We wanted to support our retailers by giving them quick wins that should have an immediate impact on sales, so we asked Chris to put together some practical tips, as well as attend our networking meeting to answer any questions retailers had about digital best practice.

“Going forward, we will be working with Chris to offer members digital consultancy support on an individual, bespoke level, so that all of our retailers can maximise the potential ecommerce can offer.”Company of Master Jewellers