Platinum and gold jewellers showcase innovation at INHORGENTA MUNICH
MUNICH, Germany, February 11, 2012 – Platinum and gold jewellers showcased innovation in design and product presentation at INHORGENTA MUNICH.
Gebruder Schaffrath presented the Zoom collection, featuring white gold or rose gold rings that expand into bracelets or into bigger rings. There are plans to extend the Zoom collection to platinum in 2013.
The Zoom rings that expand into bracelets, may be worn either as a ring or as a bracelet depending on the mood of the wearer, while the multi-size ring can be worn on any finger.
“Do you know a man who knows the size of his partner´s finger? I don´t,” said Alexander Leuz, managing partner of Gebruder Schaffrath.
The multi-size Zoom rings vary from 1,500-6,000 euros each wholesale, depending on materials used with the gold, while the rings that expand into bracelets range from 3,500 euros to 12,000 euros wholesale for the top-end piece which includes a total of 6-1/2 carats of white diamonds.
Meister showcased at INHORGENTA MUNICH a platinum ring from its Girello collection containing a revolving circle of 2.4 carats of white diamonds.
Meister owns the patent for this spinning feature driven by a type of ballbearing technology built inside the ring.
This engagement ring, popular in Meister´s main markets including Germany, Austria and Switzerland, has a retail price of 9,000 euros.
At the Munich fair, Isabelle Fa used an intriguing combination of materials, merging bronze with platinum in a small selection of chunky pieces.
Niessing presented an innovative white wedding box incorporating a selection of 26 platinum bridal rings from its collections.
“Without leaving your customer, you can use the rings in this box to give all the information required about these symbols of love,” said Niessing designer Verena Darlath.
“You hand the rings to the customer who can feel what platinum is all about,” she said.
INHORGENTA MUNICH runs from February 10-13, 2012.
