COLOURED GEMSTONES – Specialist online marketplace Live Platforms reaches 2 million items sold, disrupting gemstone industry


Gold Coast, Queensland, Australia – Live Platforms, an online marketplace for gemstones, Opal, jewelry and coins, says it will celebrate the sale of its 2 millionth item this month, marking a significant milestone that underscores the company’s disruptive impact on the gemstone and jewelry sector.

Since its inception in 1999, Live Platforms has been at the forefront of revolutionizing the gemstone and jewelry online buying experience. 

By harnessing the power of the internet and focusing on customer-centric innovations, Live Platforms, through its divisions Gem Rock Auctions and Opal Auctions—has provided unprecedented access to a vast selection of high-quality, natural gemstones and Opals to customers worldwide. 

Additionally, Jewelry Auctioned offers direct access to jewelry makers, while Coins Auctioned caters to those with interests in Numismatics, further cementing the company’s commitment to serving diverse collector and consumer needs around the globe.

COLOURED GEMSTONES – Specialist online marketplace Live Platforms reaches 2 million items sold, disrupting gemstone industry

“Our journey to this milestone has been nothing short of remarkable,” said Ross Sedawie, COO. 

“Reaching 2 million items sold is a clear indicator of our unwavering commitment to excellence and our role in shaping the future of the Opal, gemstone, jewelry and coin industries. 

“We are incredibly proud of what we’ve achieved and are grateful to our loyal customers, Verified Sellers and our dedicated team who have made this possible.”

Despite Live Platforms’ achievement, the traditional gem and jewelry industries are reluctant to acknowledge the marketplace’s role within the industry, highlighting a resistance to change, and a broader issue of how innovation is perceived in spaces dominated by long-standing business practices. 

“Our success challenges the status quo, offering a stark contrast to conventional business models and pushes the boundaries of what is considered possible within the gemstone and jewelry sector,” Ross Sedawie said.

“Our journey has been met with skepticism by industry gatekeepers, who seem reluctant to embrace the transformative potential of online buying and selling, signalling a disconnect between traditional industry norms and the evolving preferences of consumers worldwide. 

“Gone are the days of small sales through the online world; we now frequently witness transactions reaching up to $50K, showcasing the robust demand and trust in our marketplaces.

“This milestone is also a reflection of the Founder of Live Platforms, Wayne Sedawie’s vision and dedication. 

“He has created a platform of niche marketplaces that connect customers with Opal and gemstone miners, jewelry artisans and Numismatic professionals from around the globe. 

“By creating these worldwide connections with customers who value craftsmanship, authenticity, and sustainability, Live Platforms has empowered consumers with access and knowledge allowing them to demand and expect a new standard from the gemstone and jewelry industries.”

About Live Platforms

Live Platforms is a pioneering technology company that underpins a suite of specialized online marketplaces, including Gem Rock AuctionsOpal AuctionsJewelry AuctionedCoins Auctioned, and Treasures Auctions

Dedicated to transforming the traditional gem, jewelry, and collectibles industries, Live Platforms connects customers with an exceptional range of high-quality, ethically sourced items from Verified Sellers around the world. 

Live Platforms’ marketplaces celebrate the art of craftsmanship, the spirit of innovation, and a commitment to sustainability. 

From the outset, Live Platforms has positioned itself at the forefront of consumer trends, redefining the standards of online retail within the gem, jewelry, and collectors’ industries. 

Through its technology and vision, it aims to facilitate meaningful connections between artisans, collectors and consumers globally, fostering a community where excellence and passion drive the marketplaces.

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