Countdown begins to IJL’s Editor’s Choice
LONDON, March 10, 2014 – International Jewellery London’s Editor’s Choice competition, now in its sixth year, is open for entries with the launch of a new category – Most Innovative Collection.
This annual initiative, which each year attracts an increasing number of entries, recognises some of the most innovative and commercial jewellery collections on show at IJL.
This year’s competition will again be judged by the leading jewellery and luxury correspondent, Claire Adler, who writes regularly for a number of national publications, including the Financial Times.
Last year she commented on the fresh mix of original thinking, daring design and sound business skills presented, and the event organisers are confident that entries in 2014 will be just as outstanding.
Event Director Sam Willoughby said, ”This initiative is a fantastic way for exhibitors to promote their new launches. The competition is fierce as everyone is keen to have a slice of the great PR and exposure at the show. All exhibitors are invited to enter and the five categories really do highlight the breadth of stunning and creative jewellery to be found at IJL. “
The categories explained
Most Innovative New Collection – NEW for 2014. Applicants are invited to submit 5 to 6 pieces from the same collection for consideration for this special award. The winning collection will be featured on the IJL Runway.
Commercial Vision – a piece or collection produced in volume that demonstrates thorough research of the target market and current trends – destined to become a best seller.
Visual Impact – a show stopping piece or collection that photographs well
Originality – a truly unique piece or a collection which highlights the talents of the designer
Technical Excellence – a piece or collection that is worked with technical innovation or a rarely used technique
The benefits of winning
Rachel Entwistle, winner last year of the Originality category with her Shoulder Piece from the Memento Mori range, said: “Winning was a great honour considering the range of designs at the show. The award helped me gain strong visibility and I found many of my current and potential stockists had read about it. Awards are a great way to help emerging designers gain this kind of much needed visibility.”
Claudia Bradbury, who won the Commercial Vision category with her Essentials Range, added “Editor’s Choice gave us a real boost to our first time exhibiting at IJL – as well as echoing our core brand values. It provided new buyers who had not seen us before, the extra confidence to go firm. It was also recognition that we were in the right space commercially.”
The competition closes on Friday May 16th and the winning pieces will be unveiled before the show and will also be shown at IJL 2014.
IJL exhibitors can enter via the IJL website at www.jewellerylondon.com/editor
IJL 2014 will run from 31 August to 2 September 2014 at Olympia, London. LUXURY by IJL, The Ultimate in Luxury Jewellery, will run from 31 August to 1 September at Olympia, London.