Dhamani Jewels has become the first retailer from the United Arab Emirates to join the Responsible Jewellery Council (RJC), underscoring its commitment to the Code of Practices in its business operations.
“This is a proud moment for Dhamani Jewels. We believe that our commitment to the implementation of the Code of Practices will help us strengthen our management systems and build greater sustainability throughout our supply chain,” Amit Dhamani said.
“Consumer confidence is our priority. It is all about trust. We are excited to work closely with the RJC team as we embark on this exciting and yet challenging journey ahead.”
“We are delighted that Dhamani Jewels, a leading retailer in the UAE, is leading the way in sustainability. It is an important milestone that they will start their certification process,” said Iris Van der Veken, Executive Director of the London-based RJC, the world’s leading standard-setting organisation for the jewellery and watch industry whose more than 1,550 members span a vast range of businesses from miners to retailers.
“We look forward to understanding how the Code of Practices will support them in integrating sustainability at the core of their business strategy. We hope it will encourage other companies in the Middle East to follow their direction.”
The RJC is seeking to expand its presence across the Middle East, one of the fastest growing regions in the global jewellery industry.
Dhamani has grown its company around the world since 1969 and has boutiques in Dubai Mall, Mall of Emirates, the Burj Al Arab, and their own brands including Dusoul, Dhamani Jewels and Dhamani 1969 which are now present in a total of 13 major malls and hotels across the United Arab Emirates. The company is an aspirational leader for the industry in Middle East.
“It is encouraging to see that our member-base continues to grow, especially with retailers. Dhamani Jewels’ membership will attract other retailers to start the certification journey. We look forward to understanding their learnings in the implementation of the Code of Practices,” David Bouffard, Chair of the RJC, said.