DIAMONDS NEWS – Announcing Nivoda’s Series A: USD $11 Million led by Headline


Nivoda, the B2B marketplace for diamonds and jewellery, has raised an $11 million Series A, led by Headline.

This funding, coupled with the arrival of James Morgan, who joined Nivoda as Chief Product Officer from Amazon Prime Europe last October, will allow the company to further invest in improving the customer experience for jewellery retailers and their consumers, along with their suppliers globally.

Nivoda plans to expand by adding new products such as coloured gems, shorter delivery times, and new payment and credit options to the platform.

DIAMONDS NEWS – Announcing Nivoda’s Series A: USD  $11 Million led by Headline

Since its launch in 2019, Nivoda’s marketplace has grown to include over 1.6 million natural, lab-grown, and melee stones (worth $4.1 billion USD), which is used by thousands of jewellery retailers worldwide. Nivoda’s mission remains to build the trusted global marketplace for the jewellery industry by having a relentless focus on improving the customer experience, and making global trade simple.

Nivoda will be joining Headline’s portfolio of industry disruptors, including Acorns, Bumble, Gopuff, Sonos, and The RealReal.

“Within the first couple of calls with Taylor and Mathias from Headline, I could tell they shared our vision for Nivoda. It was refreshing, and exciting, to speak with investors who just get it,” said David Sutton, Co-Founder and CEO of Nivoda. “They have already helped us unblock parts of our go-to-market, and accelerate us in areas across the company. We are proud to have Headline as our lead investor in our Series A.”

Additional backing comes from leading VCs throughout the U.S. and the UK, including Abstract Ventures, Entrepreneur First, Operator Partners and RiverPark Ventures.

Nivoda’s Vision: Transforming the Global Jewellery Industry

Nivoda offers an online platform where jewellery suppliers and retailers worldwide can meet and trade with the click of a button. Nivoda’s global logistics network takes care of fulfilment and quality control and provides on the ground support to both buyers and sellers. The platform offers several proprietary tools specifically built for the industry,  such as dedicated sales tools to use in showrooms, API’s to add stock to  eCommerce platforms and a shopify plugin.

“Headline is extremely excited to invest in Nivoda. They have already proven to be an industry leader in helping retailers source both natural and lab-grown diamonds and have a great opportunity to continue to make retailers’ lives easier by serving other categories in the jewellery industry over time. We deeply believe that the buying experience for businesses should be as seamless as that for consumers- and Nivoda is providing that magical experience for jewellery retailers around the globe.” Taylor Brandt, Investor at Headline.

With a wealth of experience in the industry and a deep understanding of their customers, Nivoda’s end-to-end marketplace enables jewellery businesses of any size, in any location, to source, procure, and sell diamonds in the most profitable, efficient, and hassle-free manner.

Over the course of the last three years, Nivoda has evolved into a global platform recognised for its innovation, customer service, and ability to deliver a seamless, reliable, and efficient experience. Nivoda has a global presence with offices in New York, London, Amsterdam, Antwerp, Hong Kong, Mumbai and Melbourne.