Diamonfire expands UK presence with sparkling House of Fraser roll-out
LONDON, April 11, 2015 – Silver and cubic zirconia jewellery brand Diamonfire is continuing to expand its presence in the UK market, having won department store House of Fraser as a major new stockist.
Through distributor Edward Ferris Diamonfire will enter almost 20 House of Fraser stores in the UK in locations including Cheltenham, Richmond, Lakeside and Wolverhampton.
Diamonfire will have its own counter spaces within House of Fraser, selling pieces from across its mainline Bridal, Classic, Pavé and Eternity collections, among others. Pieces on sales include Diamonfire cocktail rings, drop earrings and solitaire zirconia rings in .50ct, .75ct and 1.00ct equivalent sizes.
It is hoped Diamonfire will launch in further House of Fraser stores, having won positive feedback from retailers and consumers since the brand launched in the UK in 2012.
UK distributor Edward Ferris said: “We are thrilled that Diamonfire will be launching in key House of Fraser stores in the coming weeks, placing Diamonfire in new cities and before new customers across the UK. We’ve had positive feedback since and we hope the brand will roll out to further House of Fraser stores in the future.”
The full list of House of Fraser stores stocking Diamonfire is:
West Thurrock Lakeside
Loch Lomond Shores
Reading The Oracle